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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
HLT 201INTEGRATED MARKETING COMMUNICATION2 + 13rd Semester4

COURSE DESCRIPTION
Course Level Associate's Degree
Course Type Compulsory
Course Objective To gain knowledge and ability to use tools and methods of communication as a whole in terms of marketing and PR.
Course Content Operation and applications of the concept of integrated marketing communications, marketing-oriented use of communication tools.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Knows the functioning and implementation of the concept of integrated marketing communications.
2Gains knowledge and ability to use tools and methods of communication as a whole in terms of marketing and PR.

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08
LO 0015 33    
LO 002555 5   
Sub Total105835   
Contribution53423000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)14228
Assignments11616
Mid-terms188
Final examination11010
Total Work Load

ECTS Credit of the Course






104

4
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2019-2020 Fall1İSMAİL ÇELİKAK


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
HLT 201 INTEGRATED MARKETING COMMUNICATION 2 + 1 1 Turkish 2019-2020 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Lecturer İSMAİL ÇELİKAK icelikak@pau.edu.tr BEMYO E0007 %70
Goals To gain knowledge and ability to use tools and methods of communication as a whole in terms of marketing and PR.
Content Operation and applications of the concept of integrated marketing communications, marketing-oriented use of communication tools.
Topics
WeeksTopics
1 And elements of the communication process
2 Marketing communications
3 Integrated marketing communication
4 Integrated marketing communication tools
5 Personal selling
6 Sales development
7 Point of purchase communication
8 Public relations
9 Public relations
10 Customer relationship management
11 Consumer behavior and integrated marketing communications
12 The process of integrated marketing communications strategy
13 Purchase decision process
14 Purchase decision process
Materials
Materials are not specified.
Resources
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes