Weeks | Topics |
1 |
And elements of the communication process
|
2 |
Marketing communications
|
3 |
Integrated marketing communication
|
4 |
Integrated marketing communication tools
|
5 |
Personal selling
|
6 |
Sales development
|
7 |
Point of purchase communication
|
8 |
Public relations
|
9 |
Public relations
|
10 |
Customer relationship management
|
11 |
Consumer behavior and integrated marketing communications
|
12 |
The process of integrated marketing communications strategy
|
13 |
Purchase decision process
|
14 |
Purchase decision process
|