PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
HLT 118	PRINCIPLES OF MARKETING-2	3 + 0	2nd Semester	4

COURSE DESCRIPTION

Course Level	Associate's Degree
Course Type	Compulsory
Course Objective	Teaching different marketing components that they may use while carrying out marketing facilities to reach the target of the company
Course Content	Marketing mix elementsand facilities that are connected with each marketing mix elements
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Internalize consepts and the facts that underpin marketing
2	Skill of analyzing marketing facility of the business, skill of perceiving position and interaction of basic marketing components in marketing process and skill of building marketing programming
3	To evaluate the events and changes in the business world critically and rationally from the marketing context

COURSE'S CONTRIBUTION TO PROGRAM

	PO 01	PO 02	PO 03	PO 04	PO 05	PO 06	PO 07	PO 08
LO 001	5	4	4	2	4	1		3
LO 002	5	4	5	3	4	1		1
LO 003	5	2	3	4		1		2
Sub Total	15	10	12	9	8	3		6
Contribution	5	3	4	3	3	1	0	2

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	14	3	42
Final examination	1	10	10
Midterm	1	10	10
Total Work Load ECTS Credit of the Course			104 4

COURSE DETAILS

Select Year

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
HLT 118	PRINCIPLES OF MARKETING-2	3 + 0	1	Turkish	2023-2024 Spring

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Asts. Prof. Dr. DENİZ ÜNAL ADIGÜZEL	dadiguzel@pau.edu.tr		BEMYO E0008	%70

Goals		Teaching different marketing components that they may use while carrying out marketing facilities to reach the target of the company
Content		Marketing mix elementsand facilities that are connected with each marketing mix elements

Topics

Weeks	Topics
1	Elements of Marketing Mix, Product Concept, Difference Between Services and Products, Classification of Products
2	Product life Cycles and Marketing Strategies
3	Chracteristics of New Products and Product Development Process
4	Brand, Advantages of Brands for both; producers and consumers, brand categories, and brand equity
5	Description,functions and kinds of packages,
6	The Concept of Price, Factors that affect pricing,
7	Pricing Objectives, Changes in prices, pricing approaches and pricing strategies
8	Concept of Distrubition, Distrubition Channels and Intermediary
9	Reasons of using intermediaries in the business, Direct and Indirect distrubiton
10	Kinds of Intermediaries; Wholesaling, Retailing, Agents, distributors, retail dealers, brokers
11	Distrubition Politics
12	Concept of Promotion, Increasing importance of promotion and its affects
13	Elements of Promotion and their chracteristics
14	Case Study

Materials

Materials are not specified.

Resources

Resources	Resources Language
Pazarlama İlkeleri, Prof.Dr.İsmet MUCUK, Türkmen Yayınevi	Türkçe

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	60	Final Exam
Midterm Exam	40	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student