PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
HLT 107	PUBLIC RELATIONS-I	3 + 0	1st Semester	4

COURSE DESCRIPTION

Course Level	Associate's Degree
Course Type	Compulsory
Course Objective	To explain to the students the basic knowledges of public relation and ıts importance, priciples, tools, methods, application areas and how should be the PR professional.
Course Content	The definition of public relations,related concepts, development process of PR, its importance, tools and methods, target audience, public relations practices
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Knows the basic concepts of public relations.
2	Knows and analizes the tools, methods and practices of PR.

COURSE'S CONTRIBUTION TO PROGRAM

	PO 01	PO 02	PO 03	PO 04	PO 05	PO 06	PO 07	PO 08
LO 001	5	2	2		3			2
LO 002	5	5	3		3
Sub Total	10	7	5		6			2
Contribution	5	4	3	0	3	0	0	1

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	14	2	28
Assignments	1	14	14
Mid-terms	1	10	10
Final examination	1	10	10
Total Work Load ECTS Credit of the Course			104 4

COURSE DETAILS

Select Year

	Course Term	No	Instructors
Details	2019-2020 Fall	1	HİCRAN UTKUN DİNCER AYDIN

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
HLT 107	PUBLIC RELATIONS-I	3 + 0	1	Turkish	2019-2020 Fall

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Asts. Prof. Dr. HİCRAN UTKUN DİNCER AYDIN	hutkund@pau.edu.tr		BEMYO E0008	%70

Goals		To explain to the students the basic knowledges of public relation and ıts importance, priciples, tools, methods, application areas and how should be the PR professional.
Content		The definition of public relations,related concepts, development process of PR, its importance, tools and methods, target audience, public relations practices

Topics

Weeks	Topics
1	Definition of Public Relations Its Importance and Development
2	Close Concept for Public Relations
3	Social Responsibility, Total Quality and Public Relations
4	Culture of Organization and Public Relations
5	Effective Commanication for Public Relations
6	Basic Aims and Principles of Public Relations
7	Institutional Image
8	Organization of Public Realitions
9	Management of Public Relations
10	Target People for Public Relations
11	Communicative Intruments for Public Relations
12	Public Relations and Moral Values
13	Effective Presentation Technique and Body Language for Public Relations
14	Applications of Public Relations in Turkey

Materials

Materials are not specified.

Resources

Resources	Resources Language
Halkla İlişkiler - Doç. Dr. Cavit Yavuz	Türkçe
Kuramda ve Uygulamada Halkla İlişkiler - Prof. Dr. Alaeddin Asna	Türkçe

Course Assessment

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student