Weeks | Topics |
1 |
Information Society, Internet, and new economy
|
2 |
The emergence of e-marketing and its difference with the classic marketing
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3 |
The concepts of e-marketing, e-trade, e-business and the classification of e-trade
|
4 |
The scope of e-trade, its instruments and elements
|
5 |
The characteristics of E-trade and the problems that is faced with.
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6 |
The process of e-marketing
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7 |
The process of e-marketing
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8 |
Mid-term exam
|
9 |
The effect of e-marketing to consumer behavior
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10 |
E-marketing mix
|
11 |
E-marketing mix
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12 |
Examples of marketing-from world
|
13 |
Examples of marketing-from Turkey
|
14 |
Final exam
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