Weeks | Topics |
1 |
Brand Concept in General
|
2 |
History of Brand
|
3 |
Brand Concepts
|
4 |
Brand Concepts
|
5 |
Functions of Brand and Its Benefits to the firms and customers
|
6 |
Brand Management definiriton, its importance and How to do?
|
7 |
Brand Positioning
|
8 |
Organization Identity and Brand Relationship
|
9 |
Mid-term
|
10 |
Brand Communication
|
11 |
To Become an International Brand
|
12 |
The Best Foreign and Turkish Brands
|
13 |
Case studies
|
14 |
Case Studies
|