1. SHORT CYCLE - ASSOCIATE'S DEGREE
  2. BEKILLI VOCATIONAL SCHOOL
  3. ECONOMICS & ADMINISTRATIVE SCIENCES DEPARTMENT
  4. 377 MARKETING
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
Print

COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
PZR 252GLOBAL MARKETING2 + 04th Semester3

COURSE DESCRIPTION
Course Level Associate's Degree
Course Type Compulsory
Course Objective The aim of this course is to give the student to decide the strategy and politicts about the planning, marketing-mix, marketing research in international markets.
Course Content To determine the expectations of the customers and enterprises in international markets. To determine the customers in international markets. To help the application of the marketing-mix in international markets.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Students contribute to the global marketing activities.
2Students apply the selling activities in international markets.

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13
LO 0011335         
LO 0021335         
Sub Total26610         
Contribution1335000000000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14228
Hours for off-the-classroom study (Pre-study, practice)14228
Mid-terms11010
Final examination11212
Total Work Load

ECTS Credit of the Course





78

3
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2017-2018 Spring1ÖZGÜR TUNÇEL
Details 2016-2017 Spring1EMEL SARITAŞ
Details 2015-2016 Spring1EMEL SARITAŞ
Details 2014-2015 Spring1MEHMET ÖNCÜL
Details 2013-2014 Spring1EMEL SARITAŞ
Details 2013-2014 Spring1EMEL SARITAŞ
Details 2012-2013 Spring1EMEL SARITAŞ


Print

Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
PZR 252 GLOBAL MARKETING 2 + 0 1 Turkish 2017-2018 Spring
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Lecturer ÖZGÜR TUNÇEL otuncel@pau.edu.tr Course location is not specified. %70
Goals The aim of this course is to give the student to decide the strategy and politicts about the planning, marketing-mix, marketing research in international markets.
Content To determine the expectations of the customers and enterprises in international markets. To determine the customers in international markets. To help the application of the marketing-mix in international markets.
Topics
WeeksTopics
1 Definition of Marketing, Development Process and Fundamental Concepts
2 Historical Development of International Trade - The Importance and Fundamental Concepts of International Marketing
3 International Marketing Planning and Environmental Analysis
4 International Market Segmentation
5 International Market Targeting Strategies
6 International Market Research
7 International Consumer Behaviour
8 International Market Entry Strategies
9 Product Decisions and Management in International Markets
10 Price Policies and Management in International Markets
11 Distribution Strategies and Management in International Markets
12 Promotion Strategies and Management in International Markets
13 International Trade Theory and International Competition
14 Major Problems for the International Marketing
Materials
Materials are not specified.
Resources
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Midterm Exam40Midterm Exam
Final Exam60Final Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes