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SHORT CYCLE - ASSOCIATE'S DEGREE
BEKILLI VOCATIONAL SCHOOL
ECONOMICS & ADMINISTRATIVE SCIENCES DEPARTMENT
377 MARKETING
Course Information
Course Learning Outcomes
Course's Contribution To Program
ECTS Workload
Course Details
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COURSE INFORMATION
Course Code
Course Title
L+P Hour
Semester
ECTS
PZR 253
MARKETING RESEARCH
2 + 1
3rd Semester
5
COURSE DESCRIPTION
Course Level
Associate's Degree
Course Type
Compulsory
Course Objective
To get informations about methods of marketing research and to be able to interpret the data
Course Content
importance of marketing research, definiton of problems, and determining hypothesis, research models, dta types, data sources and sampling, primary and secondary data collection methods, measure and measurement in marketing research, bracing data's for analysis, analysis and research report, controlling whole process and types of marketing research
Prerequisites
No the prerequisite of lesson.
Corequisite
No the corequisite of lesson.
Mode of Delivery
Face to Face
COURSE LEARNING OUTCOMES
1
The skills to collect required datas for research are gained.
2
The skills to make marketing research analyzes are gained
3
The skills to prepare and present research report and solving problems are gained
COURSE'S CONTRIBUTION TO PROGRAM
PO 01
PO 02
PO 03
PO 04
PO 05
PO 06
PO 07
PO 08
PO 09
PO 10
PO 11
PO 12
PO 13
LO 001
5
3
3
LO 002
5
3
4
LO 003
5
4
4
Sub Total
15
10
11
Contribution
0
0
0
0
5
3
0
0
0
4
0
0
0
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities
Quantity
Duration (Hour)
Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)
14
4
56
Hours for off-the-classroom study (Pre-study, practice)
14
4
56
Mid-terms
1
9
9
Final examination
1
9
9
Total Work Load
ECTS Credit of the Course
130
5
COURSE DETAILS
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2018-2019 Fall
2017-2018 Fall
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2015-2016 Fall
2014-2015 Fall
2013-2014 Fall
2012-2013 Fall
This course is not available in selected semester.
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L+P:
Lecture and Practice
PQ:
Program Learning Outcomes
LO:
Course Learning Outcomes
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Home Page
About University
Name And Address
Acedemic Authorities
General Discription
Academic Calendar
General Admission Requirements
Recognition of Prior Learning
General Registration Procedures
ECTS Credit Allocation
Academic Guidance
Information For Students
Cost Of Living
Accommodation
Meals
Medical Facilities
Facilities for Special Needs Students
Insurance
Financial Support for Students
Student Affairs
Learning Facilities
International Programs
Language Courses
Internships
Sports Facilities and Leisure Activities
Student Associations
Practical Information for Mobile Students
Degree Programmes