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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
PZR 253MARKETING RESEARCH2 + 13rd Semester5

COURSE DESCRIPTION
Course Level Associate's Degree
Course Type Compulsory
Course Objective To get informations about methods of marketing research and to be able to interpret the data
Course Content importance of marketing research, definiton of problems, and determining hypothesis, research models, dta types, data sources and sampling, primary and secondary data collection methods, measure and measurement in marketing research, bracing data's for analysis, analysis and research report, controlling whole process and types of marketing research
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1The skills to collect required datas for research are gained.
2The skills to make marketing research analyzes are gained
3The skills to prepare and present research report and solving problems are gained

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13
LO 001    53   3   
LO 002    53   4   
LO 003    54   4   
Sub Total    1510   11   
Contribution0000530004000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14456
Hours for off-the-classroom study (Pre-study, practice)14456
Mid-terms199
Final examination199
Total Work Load

ECTS Credit of the Course






130

5
COURSE DETAILS
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L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes