| 1 | Analyzing the marketing activities of the firms and gaining the ability of internalizing the concepts that are learned.
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| 2 | Gaining the ability of improving oneself by understanding the relationship between marketing and other dicciplines and the functions of the planning, organizing, and control mechanisms. |
| 3 | Understand and pretend consumer behaviours, and using it in the shaping of marketing programmes.
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| 4 | Have a knowledge about data collecting techniques when faced with a marketing problem and apply this knowledges in practice. |
| 5 | Analyze marketing facilites of the company, to perceive the place of main components of marketing in marketing process, and have an ability of constructing marketing programmes. |
| 6 | Evaluate changes and the events that are lived in business world in the context of marketing, in a rational and judgemental aspects. |