1. FIRST CYCLE - BACHELOR'S DEGREE
  2. FACULTY OF ECONOMICS & ADMINISTRATIVE SCIENCES
  3. INTERNATIONAL TRADE AND FINANCE DEPARTMENT
  4. 238 INTERNATIONAL TRADE AND FINANCE (EVENİNG CLASSES)
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
BUSI 434INTERNATIONAL MARKETING - II3 + 08th Semester5

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Compulsory
Course Objective This course aims to teach international marketing management.
Course Content International product policy, pricing, advertising, distribution and promotion.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1List the five strategic alternatives that marketers can utilize during the global product planning process.
2Identify the different pricing strategies and objectives that influence decisions about pricing products in global markets.
3Describe the different categories of retail operations that are found in various parts of the world.
4Identify key ad agency personnel and describe their respective roles in global advertising.

COURSE'S CONTRIBUTION TO PROGRAM
Data not found.

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)14570
Mid-terms177
Final examination11111
Total Work Load

ECTS Credit of the Course





130

5
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2023-2024 Spring3AHMET BARDAKCI
Details 2022-2023 Spring3AHMET BARDAKCI
Details 2021-2022 Spring2AHMET BARDAKCI
Details 2020-2021 Summer1AHMET BARDAKCI
Details 2020-2021 Spring3AHMET BARDAKCI


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
BUSI 434 INTERNATIONAL MARKETING - II 3 + 0 3 English 2023-2024 Spring
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Prof. Dr. AHMET BARDAKCI abardakci@pau.edu.tr İİBF B0002 %80
Goals This course aims to teach international marketing management.
Content International product policy, pricing, advertising, distribution and promotion.
Topics
WeeksTopics
1 Global Market-Entry Strategies: Licensing, Investment, and Strategic Alliances
2 Global Market-Entry Strategies: Licensing, Investment, and Strategic Alliances
3 Brand and Product Decisions in Global Marketing
4 Brand and Product Decisions in Global Marketing
5 Pricing Decisions
6 Pricing Decisions
7 Global Marketing Channels and Physical Distribution
8 Global Marketing Communication Decision I
9 Global Marketing Communication Decision I
10 Global Marketing Communication Decision II
11 Global Marketing Communication Decision II
12 Global Marketing and the Digital Revolution
13 Strategic Elements of Competitive Advantage
14 Leadership, Organization, and Corporate Social Responsibility
Materials
Materials are not specified.
Resources
ResourcesResources Language
Green, M. C., & Keegan, W. J. (2020). Global marketing. Pearson Education Limited.English
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes