ECONOMICS & ADMINISTRATIVE SCIENCES DEPARTMENT

General Information

To determine the goods and services wanted and needed by the consumers, to introduce these goods and services to the consumers, to provide information to the consumers about theese goods and sercives


Objective

The main objective of the marketing program is to meet the needs of marketing and sales departments of public and private sector enterprises. As a result of training in this program students will have the basic qualifications of product, price, distribution, branding, target market analysis, marketing research, advertisement and international marketing.


Programs
787 PUBLIC RELATIONS AND PUBLICITY

Contact
PositionName SurnamePhoneFaxE-Mail
HEAD OF DEPARTMENT Asts. Prof. Dr. HİCRAN UTKUN DİNCER AYDIN  hutkund@pau.edu.tr