Weeks | Topics |
1 |
The Concept of Entrepreneurship
|
2 |
Strategic Management and a Entrepreneur
|
3 |
Forms of Ownership
|
4 |
Franchising and the Entrepreneur
|
5 |
Buying and Existing Business
|
6 |
Conducting a Feasibility Analysis
|
7 |
Creating a Solid Financial Plan
|
8 |
Mid-Term Exam
|
9 |
Managing Cash Flow
|
10 |
Building a Guerilla Marketing Plan
|
11 |
Creative Use of Advertising and Promotion
|
12 |
Pricing and Credit Strategies
|
13 |
Global Marketing Strategies
|
14 |
E-commerce and Entrepreneurship
|