Weeks | Topics |
1 |
Decision Making in Marketing and Marketing Management Process
|
2 |
Product, Product Life Cycles, New Product Development Process, Packaging, Brands
|
3 |
Price and Pricing Methods
|
4 |
Price Strategies and Elasticity in Price Decision
|
5 |
Promotion and Marketing Communication
|
6 |
Personnel Selling and Sales Management Process
|
7 |
Body Language in Personal Selling, Personal Selling Process and Sales Promotion
|
8 |
Midterm exam
|
9 |
Advertising and Public Relations
|
10 |
Direct Marketing and Direct Marketing Tools
|
11 |
E-commerce and Internet Marketing
|
12 |
Distribution Channels and Physical Distribution
|
13 |
Organizing Marketing Department
|
14 |
Auditing Marketing Activities
|