Weeks | Topics |
1 |
Global Market-Entry Strategies: Licensing, Investment, and Strategic Alliances
|
2 |
Global Market-Entry Strategies: Licensing, Investment, and Strategic Alliances
|
3 |
Brand and Product Decisions in Global Marketing
|
4 |
Brand and Product Decisions in Global Marketing
|
5 |
Pricing Decisions
|
6 |
Pricing Decisions
|
7 |
Global Marketing Channels and Physical Distribution
|
8 |
Global Marketing Communication Decision I
|
9 |
Global Marketing Communication Decision I
|
10 |
Global Marketing Communication Decision II
|
11 |
Global Marketing Communication Decision II
|
12 |
Global Marketing and the Digital Revolution
|
13 |
Strategic Elements of Competitive Advantage
|
14 |
Leadership, Organization, and Corporate Social Responsibility
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