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SECOND CYCLE - MASTER'S DEGREE
THE GRADUATE SCHOOL OF SOCIAL SCIENCES
NEW MEDIA AND COMMUNICATION DEPARTMENT
2347 NEW MEDIA AND COMMUNICATION
Course Information
Course Learning Outcomes
Course's Contribution To Program
ECTS Workload
Course Details
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COURSE INFORMATION
Course Code
Course Title
L+P Hour
Semester
ECTS
YMI 522
NEW MEDIA AND MARKETING COMMUNICATIONS
3 + 0
1st Semester
7,5
COURSE DESCRIPTION
Course Level
Master's Degree
Course Type
Elective
Course Objective
The aim of the course is to examine marketing communication activities developed in the context of new media with examples.
Course Content
Basic theoretical concepts of marketing communication, marketing communication processes and integrated marketing communication concepts and actions will be discussed, and marketing communication activities developed in the context of new media will be examined with examples. Within the scope of the course, students will learn the requirements they need for effective marketing communication activities in new media by seeing them through case studies.
Prerequisites
No the prerequisite of lesson.
Corequisite
No the corequisite of lesson.
Mode of Delivery
Face to Face
COURSE LEARNING OUTCOMES
1
Can examine marketing communication activities developed in the context of new media with examples.
COURSE'S CONTRIBUTION TO PROGRAM
PO 01
PO 02
PO 03
PO 04
PO 05
PO 06
PO 07
LO 001
Sub Total
Contribution
0
0
0
0
0
0
0
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities
Quantity
Duration (Hour)
Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)
14
3
42
Hours for off-the-classroom study (Pre-study, practice)
14
4
56
Mid-terms
1
24
24
Final examination
1
28
28
Presentation / Seminar Preparation
3
15
45
Total Work Load
ECTS Credit of the Course
195
7,5
COURSE DETAILS
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L+P:
Lecture and Practice
PQ:
Program Learning Outcomes
LO:
Course Learning Outcomes
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Home Page
About University
Name And Address
Acedemic Authorities
General Discription
Academic Calendar
General Admission Requirements
Recognition of Prior Learning
General Registration Procedures
ECTS Credit Allocation
Academic Guidance
Information For Students
Cost Of Living
Accommodation
Meals
Medical Facilities
Facilities for Special Needs Students
Insurance
Financial Support for Students
Student Affairs
Learning Facilities
International Programs
Language Courses
Internships
Sports Facilities and Leisure Activities
Student Associations
Practical Information for Mobile Students
Degree Programmes