PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
HLK 106	COMMUNICATION KNOWLEDGE - II	2 + 0	2nd Semester	4

COURSE DESCRIPTION

Course Level	Associate's Degree
Course Type	Compulsory
Course Objective	Learning the concepts and types of communication and persuasion
Course Content	To learn the concepts and types of Non-Verbal Communication and Written Communication, which are communication types according to the codes used
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

2	Understanding the importance of non-verbal communication (body language)
3	Learning the importance of Written Communication and types of written communication
4	Learning which methods we use to persuade people

COURSE'S CONTRIBUTION TO PROGRAM

Data not found.

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	2	28
Hours for off-the-classroom study (Pre-study, practice)	6	4	24
Assignments	4	2	8
Mid-terms	1	14	14
Final examination	1	20	20
Presentation / Seminar Preparation	1	10	10
Total Work Load ECTS Credit of the Course			104 4

COURSE DETAILS

Select Year

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
HLK 106	COMMUNICATION KNOWLEDGE - II	2 + 0	1	Turkish	2023-2024 Spring

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Lecturer SELİN ÇİMÇEK	scimcek@pau.edu.tr		HMYO A0203	%70

Goals		Learning the concepts and types of communication and persuasion
Content		To learn the concepts and types of Non-Verbal Communication and Written Communication, which are communication types according to the codes used

Topics

Weeks	Topics
1	General ıntroduction
2	Corporate reputation
3	Corporate identity and image
4	Effective Presentation Preparation Techniques
5	Written communication
6	Types of Written Communication
7	Types of Written Communication
8	exam
9	The ımportance of nonverbal Comminication
10	Types of Nonverbal communication
11	Nonverbal communication in different cultures
12	The importance of colors in communication
13	Persuasive Communication process
14	Introduction to Corporate Communications and Marketing Communications

Materials

Materials are not specified.

Resources

Resources	Resources Language
GENEL iLETİŞİM, DR. MURAT SEZGİN, GAZİ KİTAPEVİ	Türkçe

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Midterm Exam	40	Midterm Exam
Final Exam	60	Final Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student