Weeks | Topics |
1 |
Definition and historical development of retailing.
|
2 |
Functions of retailing
|
3 |
Classification of Retailing, In-store Retailing
|
4 |
Non-store Retailing - Direct Marketing
|
5 |
Variation of Non-store Retailing
|
6 |
New Trends in Retailing
|
7 |
Service Retailing
|
8 |
MIDTERM EXAM
|
9 |
Retail Market Strategy
|
10 |
Establishment Location Selection
|
11 |
Space management in retail stores
|
12 |
Assignment Presentation
|
13 |
Category management and product management in retailing
|
14 |
Electronic retailing
|