1. SHORT CYCLE - ASSOCIATE'S DEGREE
  2. TAVAS VOCATIONAL SCHOOL
  3. CROP AND ANIMAL PRODUCTION DEPARTMENT
  4. 783 ORGANIC AGRICULTURE
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
ORG 208THE MARKETING OF ORGANIC PRODUCTS2 + 14th Semester4

COURSE DESCRIPTION
Course Level Associate's Degree
Course Type Compulsory
Course Objective To analyze the company's current marketing approach. According to the state of the business and the market to determine the marketing approach. From uncontrollable variables and controllable variables to determine. Evaluate market segments and target market identified as contributing to the appropriate section. The product to be differentiated, aid in positioning. Take measures by identifying the product life cycle. Provide help to determine the price to be adapted. Price change strategy advising. To determine the marketing channel. Contribute to designing marketing channels. Duct systems contribute to the selection of the most appropriate ones.
Course Content The student, the company's current marketing approach by analyzing the marketing concept be able to determine which it operates, industry and target market according to the marketing environment to analyze that, the company can not control variables be able to determine, market segments evaluate, the appropriate section of the target market identified as contribute to the ability of the product differentiation and positioning to contribute, findable, product life cycle by identifying sales promotion measures to receive, market structure, competitive situation and business objectives, according to the price determination and management can help to target market, according to the promotional mix to the formation of help that the marketing channels be able to determine the channel designing and the most appropriate channel system, the choice of is purposed to contribute.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Student price, product, distribution, promotion knowledge and gain experience.

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15PO 16PO 17PO 18PO 19PO 20PO 21PO 22
LO 001                      
Sub Total                      
Contribution0000000000000000000000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14228
Hours for off-the-classroom study (Pre-study, practice)7321
Assignments3515
Mid-terms155
Final examination155
Presentation / Seminar Preparation3515
Report / Project3515
Total Work Load

ECTS Credit of the Course





104

4
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2023-2024 Spring1RÜVEYDA BAĞBOZAN
Details 2022-2023 Spring1RÜVEYDA BAĞBOZAN
Details 2021-2022 Spring1RÜVEYDA BAĞBOZAN
Details 2020-2021 Spring1RÜVEYDA BAĞBOZAN
Details 2019-2020 Spring1RÜVEYDA BAĞBOZAN
Details 2018-2019 Spring1RÜVEYDA BAĞBOZAN
Details 2017-2018 Spring1RÜVEYDA BAĞBOZAN
Details 2016-2017 Spring1HACER ŞENSÖZ
Details 2015-2016 Spring1VEDAT OFLAZ
Details 2014-2015 Spring1VEDAT OFLAZ
Details 2013-2014 Spring1AHMET ERMİŞ


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
ORG 208 THE MARKETING OF ORGANIC PRODUCTS 2 + 1 1 Turkish 2023-2024 Spring
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Lecturer RÜVEYDA BAĞBOZAN rbagbozan@pau.edu.tr TMYO B0102 %85
Goals To analyze the company's current marketing approach. According to the state of the business and the market to determine the marketing approach. From uncontrollable variables and controllable variables to determine. Evaluate market segments and target market identified as contributing to the appropriate section. The product to be differentiated, aid in positioning. Take measures by identifying the product life cycle. Provide help to determine the price to be adapted. Price change strategy advising. To determine the marketing channel. Contribute to designing marketing channels. Duct systems contribute to the selection of the most appropriate ones.
Content The student, the company's current marketing approach by analyzing the marketing concept be able to determine which it operates, industry and target market according to the marketing environment to analyze that, the company can not control variables be able to determine, market segments evaluate, the appropriate section of the target market identified as contribute to the ability of the product differentiation and positioning to contribute, findable, product life cycle by identifying sales promotion measures to receive, market structure, competitive situation and business objectives, according to the price determination and management can help to target market, according to the promotional mix to the formation of help that the marketing channels be able to determine the channel designing and the most appropriate channel system, the choice of is purposed to contribute.
Topics
WeeksTopics
1 Understanding the importance of organic farming
2 Organic production in supervising the competent authorities
3 Control and understanding of the certification requirements
4 Marketing of organic products and knowledge of the rules on this subject
5 Organic farming organic vegetable production planning can make the process of learning to optimize
6 Sustainable management and use of agricultural resources for solving problems that hamper
7 Organic farming economically evaluate policies
8 Knowing the importance of agricultural marketing in economic development
9 Of organic products in the world and in our country market structure
10 Marketing and consumption of organic For organic agricultural products in the world of marketing and consumption structure is described
11 Marketing and consumption for organic agricultural products in the European structure to be described
12 Marketing and consumption for organic agricultural products in Turkey to describe the structure
13 Consumer Preferences for Organic Products and Pricing
14 Organic Products Marketing Strategies
Materials
Materials are not specified.
Resources
ResourcesResources Language
Güneş, T. 1996. Tarımsal Pazarlama, AÜZF Yayınları, No:1467, Ankara.Türkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes