1. SHORT CYCLE - ASSOCIATE'S DEGREE
  2. DENIZLI VOCATIONAL SCHOOL OF SOCIAL SCIENCES
  3. TRAVEL-TOURISM AND ENTERTAINMENT DEPARTMENT
  4. 433 TOUR GUIDE TRAINING
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
PZA 214TOURISM MARKETING2 + 01st Semester3

COURSE DESCRIPTION
Course Level Associate's Degree
Course Type Compulsory
Course Objective The purpose of this course, students marketing concept and marketing mix elements and giving basic information about the tourism industry ready for occupation by a contemporary marketing practices.
Course Content Concept Development and Importance of Tourism Marketing, Tourism Market Structure; Tourist Behavior; Tourism Product and Service Policies; Pricing in Tourism, Tourism Distribution Channels; Tourism Promotion Studies; in Tourism Destination Management, Tourism Marketing Planning, Strategic Planning and Management in Tourism, Marketing Control and Performance Measurement ; in Tourism Marketing Research, Global Tourism Strategies; Meeting Tourism Marketing, Tourism Marketing The Importance of Communication and Public Relations.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1tourism industry performs contemporary marketing practices
2Apply the elements of marketing mix in tourism sector

COURSE'S CONTRIBUTION TO PROGRAM
Data not found.

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14228
Mid-terms11212
Final examination11414
Presentation / Seminar Preparation188
Internet Searching/ Library Study2816
Total Work Load

ECTS Credit of the Course





78

3
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2023-2024 Fall1İBRAHİM HALİL KAZOĞLU


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
PZA 214 TOURISM MARKETING 2 + 0 1 Turkish 2023-2024 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Lecturer İBRAHİM HALİL KAZOĞLU ikazoglu@pau.edu.tr TUR A0104 %70
Goals The purpose of this course, students marketing concept and marketing mix elements and giving basic information about the tourism industry ready for occupation by a contemporary marketing practices.
Content Concept Development and Importance of Tourism Marketing, Tourism Market Structure; Tourist Behavior; Tourism Product and Service Policies; Pricing in Tourism, Tourism Distribution Channels; Tourism Promotion Studies; in Tourism Destination Management, Tourism Marketing Planning, Strategic Planning and Management in Tourism, Marketing Control and Performance Measurement ; in Tourism Marketing Research, Global Tourism Strategies; Meeting Tourism Marketing, Tourism Marketing The Importance of Communication and Public Relations.
Topics
WeeksTopics
1
2
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14
Materials
Materials are not specified.
Resources
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes