1 | Students will be able to combine theoretical knowledge and application skills to create capacity to solve problems in brand management. |
2 | Market research, recognizing existing tools will be one of the key outputs of the program. Turkey will be read through changes in the country, lifestyles and consumption habits.
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3 | Developing consumer insight will be one of the main outputs of the program. The students will learn how to lead the marketing, meet with their leaders, conduct brand management as an art beyond science.
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4 | The program will provide up-to-date discussions on the current issues in marketing, especially digital conversion.
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