1. SHORT CYCLE - ASSOCIATE'S DEGREE
  2. DENİZLİ VOCATIONAL SCHOOL OF TECHNICAL SCIENCES
  3. DESIGN DEPARTMENT
  4. 769 FASHION DESIGN
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
IMOD 259FASHION MARKETING2 + 03rd Semester3

COURSE DESCRIPTION
Course Level Associate's Degree
Course Type Elective
Course Objective To examine product marketing, brand and pricing studies and to gain qualifications to examine distribution channels and promotional activities.
Course Content Fashion, marketing and fashion marketing concepts, fashion marketing planning, importance, planning process and types, customer behaviors and the effects of customers on fashion marketing, distribution channels and promotion studies.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Examine marketing research
2 Examine product creation and brand studies
3Examine pricing studies
4Recognizing and analyzing distribution channels
5Identifying and examining promotion studies

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14
LO 001       5  5   
LO 002              
LO 003        5     
LO 004              
LO 005              
Sub Total       55 5   
Contribution00000001101000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14228
Assignments2816
Mid-terms188
Final examination11010
Presentation / Seminar Preparation2816
Total Work Load

ECTS Credit of the Course





78

3
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2019-2020 Fall1NESRİN KACAR


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
IMOD 259 FASHION MARKETING 2 + 0 1 Turkish 2019-2020 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Lecturer NESRİN KACAR nkacar@pau.edu.tr DTMYO A0217 %70
Goals To examine product marketing, brand and pricing studies and to gain qualifications to examine distribution channels and promotional activities.
Content Fashion, marketing and fashion marketing concepts, fashion marketing planning, importance, planning process and types, customer behaviors and the effects of customers on fashion marketing, distribution channels and promotion studies.
Topics
WeeksTopics
1 Marketing research to examine
2 Marketing research to examine
3 Examine the works of creation and brand of product
4 Examine the works of creation and brand of product
5 Examine the works of creation and brand of product
6 Pricing is to examine the work of
7 Pricing is to examine the work of
8 Identify and examine the distribution channels
9 Midterm Exam
10 Identify and examine the distribution channels
11 Promotion to recognize and examine the work of
12 Promotion to recognize and examine the work of
13 Turkish apparel industry fashion marketing structure and strategies, to examine
14 Turkish apparel industry fashion marketing structure and strategies, to examine
Materials
Materials are not specified.
Resources
ResourcesResources Language
Çivitci, Şule., (2004) Moda Pazarlama, Asil yayın dağıtım Ltd. Şti. Ankara. Türkçe
Çivitci, Şule., (2004) Moda Pazarlama, Asil yayın dağıtım Ltd. Şti. Ankara. Türkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam50Final Exam
Midterm Exam50Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes