1. SHORT CYCLE - ASSOCIATE'S DEGREE
  2. HONAZ VOCATIONAL SCHOOL
  3. MANAGEMENT AND ORGANIZATION DEPARTMENT
  4. 399 LOGISTICS
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
HLK 119BASIC MARKETING - I2 + 01st Semester2

COURSE DESCRIPTION
Course Level Associate's Degree
Course Type Elective
Course Objective of basic marketing concepts within the field of application of market disclosure.
Course Content The meaning of marketing and its scope , the actions of marketing, the methods of marketing, the environmental structure of marketing, the market concept , types of marketing, the purchase action in marketing, the goods and services, the concept of good and the classification of it, developing a new good and its qualifications.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1get information about marketing
2learns the historical development of marketing
3learns basic marketing applications

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11
LO 00133233  331 
LO 00233233  331 
LO 00333233  331 
Sub Total99699  993 
Contribution33233003310

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14228
Mid-terms11010
Final examination11414
Total Work Load

ECTS Credit of the Course





52

2
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2023-2024 Fall1MUSTAFA ONUR KAÇAROĞLU


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
HLK 119 BASIC MARKETING - I 2 + 0 1 Turkish 2023-2024 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Lecturer MUSTAFA ONUR KAÇAROĞLU onurkacaroglu@pau.edu.tr HMYO A0103 %70
Goals of basic marketing concepts within the field of application of market disclosure.
Content The meaning of marketing and its scope , the actions of marketing, the methods of marketing, the environmental structure of marketing, the market concept , types of marketing, the purchase action in marketing, the goods and services, the concept of good and the classification of it, developing a new good and its qualifications.
Topics
WeeksTopics
1 scope of marketing, development, modern marketing management and recent developments
2 Marketing environment, strategic planning and marketing planning
3 Marketing research and information system
4 Consumer markets, industrial markets
5 Market segmentation and target market selection
6 growth strategies
7 target market strategies
8 consumer behavior
9 midterm
10 goods and services
11 price
12 place
13 promotion
14 international marketing
Materials
Materials are not specified.
Resources
ResourcesResources Language
pazarlama ilkeleri Vasfi Nadir TekinTürkçe
pazarlama ilkeleri Vasfi Nadir TekinTürkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes