1. SHORT CYCLE - ASSOCIATE'S DEGREE
  2. HONAZ VOCATIONAL SCHOOL
  3. FINANCE-BANKING AND INSURANCE DEPARTMENT
  4. 396 STOCKS SHARES AND CAPITAL MARKET (Evening Classes)
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
MKS 104FINANCIAL SERVICES MARKETING1 + 12nd Semester2

COURSE DESCRIPTION
Course Level Associate's Degree
Course Type Elective
Course Objective This course aims to businesses themselves to the market acceptance and competitive advantage in creating what they can do, what marketing strategies and policies and will use their marketing, service, marketing and services for the changing environment and to be introduced as a strategic business do is to ensure it can be determined.
Course Content Main Authority and duties of Financial Services’ employees -- Analysis of Customer profile and settling marketing strategy of financial products – Types of Deposits, and their properties and application workflow of Deposits – Types of Financial Investment Products and their specifications and application workflow of them in Banking Branches – Types of Payment systems related to financial services, their main properties and applications work flow of them in Banking Branches – Types of Consumer Loan Products, basic features of them and workflow applications of them in Banking Branches - Methods of finding new customers.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Information related to financial services offered by banks to customers, especially
2Information related to marketing of financial services

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15PO 16
LO 001 4    153  23 3 
LO 002         45     
Sub Total 4    1534523 3 
Contribution0200001322312020

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14228
Mid-terms11010
Final examination11414
Total Work Load

ECTS Credit of the Course





52

2
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2017-2018 Spring2TANZER ÇELİKTÜRK
Details 2016-2017 Spring2İREM ÖZCAN
Details 2014-2015 Spring2TANZER ÇELİKTÜRK
Details 2013-2014 Spring2İREM ÖZCAN
Details 2012-2013 Spring2İREM ÖZCAN
Details 2011-2012 Spring2TANZER ÇELİKTÜRK
Details 2010-2011 Spring2TANZER ÇELİKTÜRK
Details 2009-2010 Spring2TANZER ÇELİKTÜRK
Details 2008-2009 Spring1TANZER ÇELİKTÜRK
Details 2007-2008 Spring1ENGİN HEPAKSAZ


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
MKS 104 FINANCIAL SERVICES MARKETING 1 + 1 2 Turkish 2017-2018 Spring
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Asts. Prof. Dr. TANZER ÇELİKTÜRK tcelikturk@pau.edu.tr Course location is not specified. %
Goals This course aims to businesses themselves to the market acceptance and competitive advantage in creating what they can do, what marketing strategies and policies and will use their marketing, service, marketing and services for the changing environment and to be introduced as a strategic business do is to ensure it can be determined.
Content Main Authority and duties of Financial Services’ employees -- Analysis of Customer profile and settling marketing strategy of financial products – Types of Deposits, and their properties and application workflow of Deposits – Types of Financial Investment Products and their specifications and application workflow of them in Banking Branches – Types of Payment systems related to financial services, their main properties and applications work flow of them in Banking Branches – Types of Consumer Loan Products, basic features of them and workflow applications of them in Banking Branches - Methods of finding new customers.
Topics
WeeksTopics
1 introducing the Diagram of Retail banking products.. Main Authority and duties of Retail banking employees in Banking branches.. Ethics in banking
2 Main targets and characteristics of Ratil banking.. Determining marketing strategies in retail banking.. Analising customer pfofile.. Workflow of setting customer number
3 A-) banking Deposits: 1-) Description and characteristics of demand deposits and time deposits.. 2-) Description and characteristics of automated liquid mutual fund accound.. and workflow of it..
4 B-) Types of Financial Investment Products: 1-)Describtion and characteristics of T-bills.. Workflow of t-bill marketing to customers.. 2-) Describtion and characterişstics of repurchase agreement.. workflow of Marketing repo product to customers..
5 3-) description and characteristics of mutual funds.. process of price making..
6 4-) Types of Mutual Funds : Description and characteristics of A type, B Type and the other types of mutual funds.. Process of price making..
7 C-) Types of Payment systems related to financial services: 1) Description and characteristics of giro (money transfer) 2-) describtion and characteristics of electronic fund transfer system
8 5-) Characteristics and workflow of automated salary payment system and its benefits to the bank.. 6-) Characteristics of credit card and its benefits to the bank and the customer.. Marketing ways of credit card and P.O.S. terminal..
9 midterm exam
10 D*)Describtion and characteristics of consumer loans.. Their benefits to the bank.. Persons who cant be benefited consumer loans.. Baisc articles that are placed in consumer loan agreement.. Describtion and characteristics of Loan Record Bureau System and its benefits to the banks..
11 1-) Description and characteristics of consumption loans.. Process of application, inquiry and issuing..
12 2-) Describtion and caharacteristics of vehicle loans.Process of application, inquiry and issuing.
13 3-) description and characteristics of Mortgage loansd..Process of application, inquiry and issuing.
14 Methods of finding new customers and marketing strategies of financial consumer products ..
Materials
Materials are not specified.
Resources
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Midterm Exam40Midterm Exam
Final Exam60Final Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes