PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
BUSI 329	MARKETING - I	3 + 0	7th Semester	5

COURSE DESCRIPTION

Course Level	Bachelor's Degree
Course Type	Elective
Course Objective	Introduces the basic concepts of marketing and aims to comprehend the importance of marketing for global businesses.
Course Content	Recognition of the marketing environment, Introduction of consumer buying behavior process, Introduction of organizational buying behavior, Introduction of market segmentation criteria, Introduction of target market selection, Introduction of brand positioning concept, Introduction of competitive analysis and marketing strategies, Introduction of new product development process and product life curve
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Learn the basic definitions of marketing
2	Learns marketing process
3	Comprehends consumer markets and industrial markets
4	Comprehends the consumer value

COURSE'S CONTRIBUTION TO PROGRAM

Data not found.

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	14	3	42
Mid-terms	1	23	23
Final examination	1	23	23
Total Work Load ECTS Credit of the Course			130 5

COURSE DETAILS

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L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student