387 MARKETING

GENERAL INFORMATION
It is a two-year higher education program consisting of three semesters of theoretical education and one semester of vocational education, aimed at raising a qualified workforce that will work at different levels in the sales and marketing units of developing and changing sectors, assist the managers or open a business on their own behalf.

Objective
The aim of the program is to train qualified intermediate staff in the field of sales and marketing, who have gained marketing awareness and behavior, can constantly improve themselves in their field, can adapt to the changing and developing marketing practices in the world, have adopted customer orientation as a basic principle.


Admission Requirements
get the minimum score that is defined by high education association

Graduation Requirements
Students are required to complete all compulsory and elective courses in the curriculum successfully with no failing grades, including compulsory internship trainings and summer practises, and have a minimum CGPA requirement as stated in Pamukkale University’s associate program guidance.

Career Opportunties
graduates can work both in public and private sector as marketing labor

Qualification Awarded
Marketing

Level of Qualification
Short Cycle (Associate's Degree)

Recognition of Prior Learning


Qualification Requirements and Regulations
Students are required to complete all compulsory and elective courses in the curriculum successfully with no failing grades, including compulsory internship trainings and summer practises, and have a minimum CGPA requirement as stated in Pamukkale University’s associate program guidance.

Access to Further Studies
Without examination the graduates of our program have the right to continue with 3.rd class of Anadolu University Open Education Faculty. . In addition, by being successful in DGS exam of OSYM, if our students have opportunities to continue in a faculty.

Mode of Study
Full Time

Examination Regulations, Assessment and Grading
Measurement and evaluation methods that is applied for each course, is detailed in "Course Structure&ECTS Credits".

Contact (Programme Director or Equivalent)
Contact information was not found.


PROGRAM LEARNING OUTCOMES
1Creating e-commerce and digital marketing awareness
2To raise awareness of entrepreneurship and innovation
3To perform management functions
4Managing marketing activities
5Gain the ability to persuade in line with individual and corporate communication goals
6Preparing a research report
7Communicating with customers on digital channels.
8To have knowledge about current marketing approaches.
9To assist in the marketing facilities in ana organization
10to interprate and analyse datas in marketing research and sales,define marketing problems and offer solution suggestions
11To define mission, vision and objectives in marketing area in an organisation
12To use the marketing information in the decisions and applications of the organisation
13To work the marketing and/or sales business independently
14To be able to establish correct relationship and communication with the customer.
15to explain the relationship between marketing and other related disciplines like psychology, sociology and others.
16To have basic knowledge in the field of public relations.
17To be able to detect, define and analyze communication problems related to the internal and external stakeholders of the institution, even under the most difficult conditions; To be able to determine and apply appropriate and effective communication methods for this problem
18Gaining the ability to know oneself, to control one's emotions and thoughts and transform them into correct behavior, and to adapt to the organizational culture
19Gain the ability to persuade in line with individual and corporate communication goals
TEACHING & LEARNING METHODS
NameComments
LecturingLecturing is one of the methods that come first, where the teacher is in the center. It is a method where the teacher actively describes topics and the students are passive listeners. With this method, lesson proceeds in the form of report, description and explanation.
DebateDepending on the situation, debate is a tool that allows all students, or a specific portion of the class to participate in the lesson. In this method, members of the group discuss a topic by addressing the various points of view and discuss alternative opinions about problem-solving.
Case Study Case studies require students to actively participate while using an analytical perspective to think about real and problematic events. The problematic event may be real or very close to real life. Student(s) working on the documents that include the necessary data and descriptions of the
Problem SolvingThe name given to any doubt or ambiguity that arises is, a problem. Problems which usually have a role in human life, that have preventing or annoying aspects are solved by considering the stages of scientific methods. (a) Problems are determined. (b) The problem is identified. 
Cooperative LearningCooperative Learning is; a kind of learning that is based on the students working together for a common purpose. Children with different skills come together in heterogeneous groups to learn by helping each other. Students gain experiences such as becoming aware of the unity
Questions –AnswersThe different types of Questions used (associative, differential, assessment, requesting information, motivating, and brainstorming) although students get in to more active positions during the process; the method is teacher-centered. If possible Questions, that serve a purpose and
Meaning Analysis ChartsThe Meaning Analysis Charts is a method that allows students to participate actively in class. Students learn by working on a two-dimensional table. For example, if in one dimension there are animals and in the other dimension food is shown, students have the opportunity to learn by
Concept CaricaturesCreates opportunities to learn and discuss by caricaturizing and representing information about concepts in a thought-provoking way that can lead to debates. Generally Concepts Caricatures draw attention and create opportunities to think by giving information in a contradicting
Cooperative LearningCooperative Learning is; a kind of learning that is based on students working together for a common purpose. Children with different skills come together in heterogeneous groups and learn by helping each other. Students gain experiences such as becoming aware of the unity within the
Micro-Teaching Although this method aims to produce prospective teachers’ who have adopted the role in which they undertake and apply in the classroom, it can also be applied in different areas. It makes it possible to carry certain skills to the learning environment by using video and audio recording
Scenario-based teaching Although it is similar to the Case Study method, there is a fictional approach in the scenario. The subject can be presented by inserting it in to a fiction and can also lead the student’s to producing their own scenarios.
Simulation Expresses situations where in real life learning is dangerous, difficult to reach and expensive and where students work on models which are very similar to the real thing. For example, before airplane pilots and astronauts embark their aircrafts and spacecrafts, they perform applications
Role Playing Role-playing is a learning way which helps students to express their own feelings and thoughts by playing the role of other personalities. It is necessary that students use creative thinking to succeed. Students put themselves in someone’s place by purifying themselves from their actual
Observation Although we generally get information related to the nature through observations, the Observation method can also be used for other situations and under other conditions. We try to reach certain generalizations by thinking about our findings which we gather from our observations.
Programmed InstructionAt its basis lays the Individualization of instruction. Programmed instruction is an individual teaching technique, guided by the reinforcement principles of Skinner. Its Basic principles are: the principle of small steps, the principle of effective participation, the achievement principle, the

PO - NQF-HETR Relation
NQF-HETR CategoryNQF-HETR Sub-CategoryNQF-HETRLearning Outcomes
INFORMATION  01
SKILLS  01
SKILLS  02
COMPETENCIESCommunication and Social Competence 01
COMPETENCIESCommunication and Social Competence 02
COMPETENCIESCommunication and Social Competence 03
COMPETENCIESCommunication and Social Competence 04
COMPETENCIESCompetence to Work Independently and Take Responsibility 01
COMPETENCIESCompetence to Work Independently and Take Responsibility 02
COMPETENCIESCompetence to Work Independently and Take Responsibility 03
COMPETENCIESField Specific Competencies 01
COMPETENCIESField Specific Competencies 02
COMPETENCIESLearning Competence 01
COMPETENCIESLearning Competence 02
COMPETENCIESLearning Competence 03
    

PO - FOE (Academic)
FOE CategoryFOE Sub-CategoryFOELearning Outcomes
INFORMATION  01
SKILLS  01
SKILLS  02
COMPETENCIESCommunication and Social Competence 01
COMPETENCIESCommunication and Social Competence 02
COMPETENCIESCommunication and Social Competence 03
COMPETENCIESCommunication and Social Competence 04
COMPETENCIESCompetence to Work Independently and Take Responsibility 01
COMPETENCIESCompetence to Work Independently and Take Responsibility 02
COMPETENCIESField Specific Competencies 01
COMPETENCIESField Specific Competencies 02
COMPETENCIESField Specific Competencies 03
COMPETENCIESLearning Competence 01
COMPETENCIESLearning Competence 02
COMPETENCIESLearning Competence 03
    

PO - FOE (Vocational)
No Records to Display

COURS STRUCTURE & ECTS CREDITS
Select Program :
Year :
1st Semester Course Plan
Course CodeCourse TitleL+P HourECTSCourse Type
ATI 101 ATATURK´S PRINCIPLES AND HISTORY OF TURKISH REVOLUTION - I 2+0 2 Compulsory
TKD 101 TURKISH LANGUAGE - I 2+0 2 Compulsory
MHSB 103 GENERAL MANAGEMENT 3+0 5 Compulsory
PAZA 124 PRINCIPLES OF MARKETING 4+0 6 Compulsory
HLT 130 BEHAVIORAL SCIENCES 3+0 4 Compulsory
- ELECTIVE_1 3+0 4 Elective
- ELECTIVE_1 3+0 4 Elective
- Foreign Language-I 2+0 3 Elective
  Total 30  
1st Semester Elective Groups : ELECTIVE_1
1st Semester Elective Groups : Foreign Language-I

2nd Semester Course Plan
Course CodeCourse TitleL+P HourECTSCourse Type
ATI 102 ATATURK´S PRINCIPLES AND HISTORY OF TURKISH REVOLUTION - II 2+0 2 Compulsory
TKD 102 TURKISH LANGUAGE - II 2+0 2 Compulsory
PZR 261 INFORMATION AND COMMUNICATION TECHNOLOGIES 3+0 4 Compulsory
PAZA 126 INTRODUCTION TO RETAILING 3+0 5 Compulsory
UTFB 408 ADVERTISING AND MARKETING COMMUNICATION 3+0 4 Compulsory
UTFB 322 E-TRADE 3+0 4 Compulsory
- ELECTIVE_2 3+0 3 Elective
- ELECTIVE_2 3+0 3 Elective
- Foreign Language-II 2+0 3 Elective
  Total 30  
2nd Semester Elective Groups : ELECTIVE_2
2nd Semester Elective Groups : Foreign Language-II

3rd Semester Course Plan
Course CodeCourse TitleL+P HourECTSCourse Type
HLT 205 CONSUMER BEHAVIOR 2+0 3 Compulsory
PAZA 240 BRAND MANAGEMENT 3+0 4 Compulsory
PAZA 224 MARKETING RESEARCH 3+0 4 Compulsory
HLT 115 ENTREPRENEURSHIP 3+0 4 Compulsory
ISLE 441 DIGITAL MARKETING 3+0 3 Compulsory
KRY 201 CAREER PLANNING 2+0 2 Compulsory
PAZ 206 SALES MANAGEMENT AND TECHNIQUES 3+0 4 Compulsory
- ELECTIVE_3 3+0 3 Elective
- ELECTIVE_3 3+0 3 Elective
  Total 30  
3rd Semester Elective Groups : ELECTIVE_3

4th Semester Course Plan
Course CodeCourse TitleL+P HourECTSCourse Type
ISME 200 VOCATIONAL TRAINING IN WORKPLACE 5+35 30 Compulsory
  Total 30  


COURSE & PROGRAM LEARNING OUTCOMES
Select Program :
Year :
Numerical Verbal The Presence of Relationship
Compulsory Courses
Course TitleC/EPO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15PO 16PO 17PO 18PO 19
BRAND MANAGEMENTC  ** *   *** **    
ADVERTISING AND MARKETING COMMUNICATIONC     **   ** *     
ATATURK´S PRINCIPLES AND HISTORY OF TURKISH REVOLUTION - IC                   
ATATURK´S PRINCIPLES AND HISTORY OF TURKISH REVOLUTION - IIC                   
BEHAVIORAL SCIENCESC*******************
CAREER PLANNINGC*** * *     ** ***
CONSUMER BEHAVIORC*******************
DIGITAL MARKETINGC**    ** ******    
ENTREPRENEURSHIPC*******************
E-TRADEC*******************
GENERAL MANAGEMENTC*******************
INFORMATION AND COMMUNICATION TECHNOLOGIESC                   
INTRODUCTION TO RETAILINGC*******************
MARKETING RESEARCHC * * *   *    *    
PRINCIPLES OF MARKETINGC*******************
SALES MANAGEMENT AND TECHNIQUESC*******************
TURKISH LANGUAGE - IC                   
TURKISH LANGUAGE - IIC                   
VOCATIONAL TRAINING IN WORKPLACEC*******************
Click to add elective courses...
Elective Courses
Course TitleC/EPO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15PO 16PO 17PO 18PO 19
CUSTOMER RELATIONSHIP MANAGEMENTE*******************
ENGLISH IE                   
ENGLISH IIE                   
INTERNATIONAL MARKETINGE*******************
NEW MARKETING APPROACHESE***** *************
PERSUASIVE COMMUNICATIONE*******************
PROJECT MANAGEMENTE*******************
PUBLIC RELATIONSE  ***** ***********
RESEARCH METHODS AND TECHNIQUESE     * * * ** *    
SERVICE MARKETINGE*******************
L+P: Lecture and Practice
C: Compulsory
E: Elective
PO: Program Learning Outcomes
TH [5]: Too High
H [4]: High
M [3]: Medium
L [2]: Low
TL [1]: Too Low
None [0]: None
FOE [0]: Field of Education
NQF-HETR : National Qualifications Framework For Higher Education in Turkey