1. THIRD CYCLE - DOCTORATE DEGREE
  2. THE GRADUATE SCHOOL OF SOCIAL SCIENCES
  3. BUSINESS MANAGEMENT DEPARTMENT
  4. 2741 BUSINESS ADMINISTRATION PhD
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
ISY 649QUALITATIVE MARKETING RESEARCH METHODS3 + 01st Semester10

COURSE DESCRIPTION
Course Level Doctorate Degree
Course Type Elective
Course Objective Qualititative theory, interviews, focus groups, observation, projective techniques, semiology, qualitative research process, analysis, validity and reliability, and applications.
Course Content
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1-
1-
1-

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07
LO 001       
Sub Total       
Contribution0000000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)14570
Assignments31648
Mid-terms12525
Final examination13030
Presentation / Seminar Preparation31545
Total Work Load

ECTS Credit of the Course





260

10
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2018-2019 Spring1ÇETİN KALBURAN
Details 2013-2014 Spring1SELÇUK BURAK HAŞILOĞLU
Details 2012-2013 Spring1SELÇUK BURAK HAŞILOĞLU


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
ISY 649 QUALITATIVE MARKETING RESEARCH METHODS 3 + 0 1 Turkish 2018-2019 Spring
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Asts. Prof. Dr. ÇETİN KALBURAN ckalburan@pau.edu.tr İİBF A0114 %70
Goals Qualititative theory, interviews, focus groups, observation, projective techniques, semiology, qualitative research process, analysis, validity and reliability, and applications.
Content
Topics
WeeksTopics
1 Marketing research
2 Qualititative methods
3 Qualititative methods
4 Qualititative methods
5 Reliability and validity
6 Reliability and validity
7 Examples
8 Examples
9 Examples
10 Project study
11 Project study
12 Project study
13 Project study
14 Project study
Materials
Materials are not specified.
Resources
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam50Final Exam
Midterm Exam50Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes