PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
ISY 633	DEVELOPMENT OF MARKETING PHILOSOPHY	3 + 0	1st Semester	10

COURSE DESCRIPTION

Course Level	Doctorate Degree
Course Type	Elective
Course Objective	Marketing is that phase of human activity that products economic want-satisfaction by matching consumers' needs and resources of business firms. From the firm's point of view consumer satisfaction is the result of its marketing strategy. Strategy is based on marketing philosophy and is derived from the analysis of consumers and their functional interrelationships with such market forces as economic conditions, competitors' actions, institutional change, and other environmental factors. The scope of marketing thought has evolved in line with the evolution of given factors. This course aims to introduce as such evolutionary changes of marketing thought.
Course Content	marketing philosophy, buyer and market behavior, marketing strategy, competitive marketing programs,
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	To comprehend the philosophy of marketing
2	learns to benefit from international marketing literature
3	To learn marketing strategy
4	To comprehend competitive marketing strategies

COURSE'S CONTRIBUTION TO PROGRAM

	PO 01	PO 02	PO 03	PO 04	PO 05	PO 06	PO 07
LO 001	1	5		1	1	1	5
LO 002	1	5		1	1	1	5
LO 003	1	5		1	1	1	5
LO 004	1	5		1	1	3	5
Sub Total	4	20		4	4	6	20
Contribution	1	5	0	1	1	2	5

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	14	5	70
Assignments	3	20	60
Mid-terms	1	25	25
Final examination	1	30	30
Presentation / Seminar Preparation	3	11	33
Total Work Load ECTS Credit of the Course			260 10

COURSE DETAILS

Select Year

This course is not available in selected semester.

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student