1. THIRD CYCLE - DOCTORATE DEGREE
  2. THE GRADUATE SCHOOL OF SOCIAL SCIENCES
  3. BUSINESS MANAGEMENT DEPARTMENT
  4. 2741 BUSINESS ADMINISTRATION PhD
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
ISY 631APPLICATIONS OF INFORMATION TOOLS AND SYSTEMS IN MARKETING3 + 01st Semester10

COURSE DESCRIPTION
Course Level Doctorate Degree
Course Type Elective
Course Objective Knowledge, cognition, information and information systems concepts and their business applications. Cognitive design of business in marketing. Logic and algorithmic approaches.
Course Content Knowledge, cognition, information and information systems concepts and their business applications. Cognitive design of business in marketing. Logic and algorithmic approaches. Cognitive problem solving and decision-making techniques. Data-based marketing, WOMM, Internet marketing and e-CRM applications and strategies. Project development and case study. .
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Knowledge, cognition, information and information systems concepts and their business applications. Cognitive design of business in marketing. Logic and algorithmic approaches.

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07
LO 0012221123
Sub Total2221123
Contribution2221123

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)14570
Assignments32060
Mid-terms12525
Final examination13030
Presentation / Seminar Preparation31133
Total Work Load

ECTS Credit of the Course





260

10
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2017-2018 Spring1SELÇUK BURAK HAŞILOĞLU
Details 2013-2014 Fall1SELÇUK BURAK HAŞILOĞLU


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
ISY 631 APPLICATIONS OF INFORMATION TOOLS AND SYSTEMS IN MARKETING 3 + 0 1 Turkish 2017-2018 Spring
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Prof. Dr. SELÇUK BURAK HAŞILOĞLU hasiloglu@pau.edu.tr İİBF A0136 %
Goals Knowledge, cognition, information and information systems concepts and their business applications. Cognitive design of business in marketing. Logic and algorithmic approaches.
Content Knowledge, cognition, information and information systems concepts and their business applications. Cognitive design of business in marketing. Logic and algorithmic approaches. Cognitive problem solving and decision-making techniques. Data-based marketing, WOMM, Internet marketing and e-CRM applications and strategies. Project development and case study. .
Topics
WeeksTopics
1 E-business in literature
2 E-business in literature
3 E-business in literature
4 E-business in literature
5 E-business applications
6 E-business applications
7 E-business applications
8 E-business applications
9 E-business applications
10 E-business strategies
11 E-business strategies
12 E-business strategies
13 E-business strategies
14 E-business strategies
Materials
Materials are not specified.
Resources
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam50Final Exam
Midterm Exam50Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes