PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
ISY 629	CONSUMER BEHAVIOR	3 + 0	1st Semester	10

COURSE DESCRIPTION

Course Level	Doctorate Degree
Course Type	Elective
Course Objective	The main objectives of this course are to understand of consumer behavior, to analyze peoples' consumption-related behaviors, educate on basic consumer behaviour theories and modern behavioral approaches in marketing, teach the psychological, social-cultural and demographic factors that affect marketing applications, evaluate marketing strategies intended to influence those behaviors and outline the links between consumer behaviour researches and marketing theory and practices. The course uses lectures and case discussions, student presentations, and a long final examination to achieve these objectives.
Course Content	The concepts of necessity, customer, consumer and consumption, the concept of consumer behaviour and marketing, the importance of consumer behaviour in marketing and selling, purchase process, the models of consumer behaviour, the relationship among need, impulse and motivation, perception, learning, attitude, personality and the theories of personality, life style, culture and subculture, social class, family, reference groups, customer in industrial markets and their buying characteristics, case studies for analysis consumer behaviour
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Students define the main components of consumer behavior
2	Students analyze firms’ target groups from individual to organizational customers
3	Students define the models of consumer behaviour and the factors of consumer buying behaviour
4	Students interpret organizational buying behaviour process
5	With analyzing consumer behaviour, students use this information to determine target markets, market segmentation and market positioning
6	Students identify and appraise the assumptions which underlie competing theories of consumer behavior

COURSE'S CONTRIBUTION TO PROGRAM

	PO 01	PO 02	PO 03	PO 04	PO 05	PO 06	PO 07
LO 001	4	5	1	1	1	1	5
LO 002	3	5	1	1	1	1	5
LO 003	4	5	1	1	1	1	5
LO 004	4	5	1	1	1	1	5
LO 005	3	5	1	1	1	1	5
LO 006	4	5	1	1	1	1	5
Sub Total	22	30	6	6	6	6	30
Contribution	4	5	1	1	1	1	5

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	14	6	84
Assignments	5	5	25
Mid-terms	1	20	20
Final examination	1	20	20
Presentation / Seminar Preparation	3	15	45
Field Work	1	24	24
Total Work Load ECTS Credit of the Course			260 10

COURSE DETAILS

Select Year

	Course Term	No	Instructors
Details	2020-2021 Fall	1	SÜLEYMAN BARUTÇU

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
ISY 629	CONSUMER BEHAVIOR	3 + 0	1	Turkish	2020-2021 Fall

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Prof. Dr. SÜLEYMAN BARUTÇU	sbarutcu@pau.edu.tr		İİBF A0132	%

Goals		The main objectives of this course are to understand of consumer behavior, to analyze peoples' consumption-related behaviors, educate on basic consumer behaviour theories and modern behavioral approaches in marketing, teach the psychological, social-cultural and demographic factors that affect marketing applications, evaluate marketing strategies intended to influence those behaviors and outline the links between consumer behaviour researches and marketing theory and practices. The course uses lectures and case discussions, student presentations, and a long final examination to achieve these objectives.
Content		The concepts of necessity, customer, consumer and consumption, the concept of consumer behaviour and marketing, the importance of consumer behaviour in marketing and selling, purchase process, the models of consumer behaviour, the relationship among need, impulse and motivation, perception, learning, attitude, personality and the theories of personality, life style, culture and subculture, social class, family, reference groups, customer in industrial markets and their buying characteristics, case studies for analysis consumer behaviour

Topics

Weeks	Topics
1	The concepts of necessity, customer, consumer and consumption
2	The concept of consumer behaviour and marketing and case studies
3	The importance of consumer behaviour in marketing and selling
4	Purchase process and case studies
5	The models of consumer behaviours and case studies
6	The relationship among need, impulse and motivation and case studies
7	Perception and case studies
8	Learning and case studies
9	Attitude and case studies
10	Personality and the theories of personality and case studies
11	Life style and case studies
12	Culture and subculture and case studies
13	Social class, family, reference groups and case studies
14	Customer in industrial markets and their buying characteristics and case studies

Materials

Materials are not specified.

Resources

Resources	Resources Language
Solomon, M., Barnossy, G., Askegaard, S., Hogg, M. (2006) Consumer Behaviour a European Perspective Prentice Hall, London	English
Peter Drucker (1969) Consumerism in Marketing, The Marketing News, UK: Chassell Press,	English
Odabaşı, Y. (1996) Tüketici Davranışı ve Pazarlama Stratejisi, Eskişehir	Türkçe
Islamoğlu, A. H. ve Altunışık, R. (2008) Tüketici Davranışları, Sakarya Yayıncılık, Sakarya	Türkçe
Makaleler ve Örnek Olay Analizleri	Türkçe

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	50	Final Exam
Midterm Exam	50	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student