1. THIRD CYCLE - DOCTORATE DEGREE
  2. THE GRADUATE SCHOOL OF SOCIAL SCIENCES
  3. BUSINESS MANAGEMENT DEPARTMENT
  4. 2741 BUSINESS ADMINISTRATION PhD
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
ISY 650DIRECTED READINGS IN MARKETING THEORY3 + 03rd Semester10

COURSE DESCRIPTION
Course Level Doctorate Degree
Course Type Elective
Course Objective Marketing theory oriented articles, books and case analysis done after readingabout the issues of particular interest to a PhD student under supervision ofprimary and secondary research and writing is to do.
Course Content
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1-
1-
1-

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07
LO 001       
Sub Total       
Contribution0000000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)14570
Mid-terms12424
Final examination13030
Presentation / Seminar Preparation14114
Reading10880
Total Work Load

ECTS Credit of the Course





260

10
COURSE DETAILS
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L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes