| Weeks | Topics |
| 1 |
What do you think about the most important issues in marketing? Changing competitive conditions and marketing in a changing world, literature review and case studies
|
| 2 |
Changes in consumer trend, consumer trust issues and fear of being cheated, literature review and case studies
|
| 3 |
The factors affecting marketing management and marketing planning decisions, big data problem in marketing and solution suggestions, literature review and case studies
|
| 4 |
ndustrial, consumer and intermediaries' marketing problems, integration problem in distribution channels, small business’ problems opening up to global markets, literature review and case studies
|
| 5 |
Services marketing problems, marketing issues arising from the features of the service, literature review and case studies
|
| 6 |
Postmodern marketing and current marketing approaches, literature review and case studies
|
| 7 |
New insights in marketing and direct marketing tools, literature review and case studies
|
| 8 |
How can we reduce the negative effects of digital fraud?, mobile marketing, near field communication, bluetooth marketing literature review and case studies
|
| 9 |
Social marketing, green marketing, value marketing, literature review and case studies
|
| 10 |
Marketing through social networks, are businesses vulnerable on social media? Easily influenced audiences, fake content and offensive engagement strategies Opportunity? Or Threat?, literature review and case studies
|
| 11 |
Brand management and the challenges in brand management, managing brand endorsement and brand hate, literature review and case studies
|
| 12 |
Word of mouth marketing, viral marketing and mobile viral marketing, literature review and case studies
|
| 13 |
Relationship marketing and customer relationship management, literature review and case studies
|
| 14 |
How can we make the customer feel personal and unique? The relationship among relationship marketing, mass customization and supply chain management, literature review and case studies
|