PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
ISY 632	GLOBAL MARKETING STRATEGIES	3 + 0	2nd Semester	7,5

COURSE DESCRIPTION

Course Level	Doctorate Degree
Course Type	Elective
Course Objective	To investigate basic issues in international marketing, the impact of technological developments over international and global marketing are aimed.
Course Content	Internationalization decision, the beginning of internationalization, export behavior theories, the development of the firm's international competitiveness, selection of overseas markets, international environment, market entry strategies, international procurement and supplier selection decisions, global product, pricing and payment methods, distribution decisions, promotion decisions, organization and control of global marketing program.
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	learns the concepts of international marketing.
2	learns the operation of international marketing
3	learns about significantly discussed issues of international marketing
4	learns to benefit from international marketing literature

COURSE'S CONTRIBUTION TO PROGRAM

	PO 01	PO 02	PO 03	PO 04	PO 05	PO 06	PO 07
LO 001	1	5		2		2	5
LO 002	1	5		2		2	5
LO 003	1	5		2		2	5
LO 004	1	5		2		2	5
Sub Total	4	20		8		8	20
Contribution	1	5	0	2	0	2	5

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	14	4	56
Assignments	5	5	25
Mid-terms	1	20	20
Final examination	1	22	22
Presentation / Seminar Preparation	3	10	30
Total Work Load ECTS Credit of the Course			195 7,5

COURSE DETAILS

Select Year

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
ISY 632	GLOBAL MARKETING STRATEGIES	3 + 0	1	Turkish	2019-2020 Spring

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Prof. Dr. AHMET BARDAKCI	abardakci@pau.edu.tr		İİBF A0142	%

Goals		To investigate basic issues in international marketing, the impact of technological developments over international and global marketing are aimed.
Content		Internationalization decision, the beginning of internationalization, export behavior theories, the development of the firm's international competitiveness, selection of overseas markets, international environment, market entry strategies, international procurement and supplier selection decisions, global product, pricing and payment methods, distribution decisions, promotion decisions, organization and control of global marketing program.

Topics

Weeks	Topics
1	Internationalization decision
2	the beginning of internationalization
3	export behavior theories
4	the development of the firm's international competitiveness
5	selection of overseas markets
6	international environment
7	market entry strategies
8	market entry strategies
9	international procurement and supplier selection decisions
10	global product
11	pricing and payment methods
12	distribution decisions
13	promotion decisions
14	organization and control of global marketing program

Materials

Materials are not specified.

Resources

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	50	Final Exam
Midterm Exam	50	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student