Weeks | Topics |
1 |
Media in the Marketing Communication mix: Role, function, planning, dynamics
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2 |
Pazarlama İletişimi karması içinde medya: Rolü, işlevi, planlaması, dinamikleri
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3 |
Transformation in the world of media planning: Change in media, technology impact, consumer impact
|
4 |
planning” : Alternative channels, WOM (Word of mouth communication)
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5 |
Social Media: what is it? What is not?, content in social media, presence in social media, contribution to SEO
|
6 |
Social media processes: Listening, analysis and interpretation
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7 |
Social media processes: Engagement
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8 |
Social Media and brand reputation management: proactivity/reactivity, crisis moments
|
9 |
Integration of Social Media and “other media”: other dynamics/similar purposes
|
10 |
Integration of Social Media and “other media”: other dynamics/similar purposes
|
11 |
Case Studies on Social Media Campaigns
|
12 |
B2B Marketing and Social Media: B2B/B2C distinction and basic dynamics
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13 |
B2B Marketing and Social Media: The role of social media in the B2B world
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14 |
Demand generation through B2B Marketing and Social Media
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