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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
TOUR 519TOURISM GUIDANCE AND INNOVATION MANAGEMENT3 + 01st Semester6

COURSE DESCRIPTION
Course Level Master's Degree
Course Type Elective
Course Objective In line with the developments in the tourism industry, this course aims to make the students to have information about innovation and its practices and management in the field of tourism guidance and to apply in a successful way, to establish an understanding about management in order to provide basis.
Course Content Innovation and innovation management process and its models in the field of tourism guidance, innovation strategies, innovation resources, innovation types, to apply the innovation practices in the field of tourism guidance.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES

COURSE'S CONTRIBUTION TO PROGRAM
Data not found.

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Assignments31030
Final examination12323
Midterm11515
Presentation22346
Total Work Load

ECTS Credit of the Course






156

6
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2020-2021 Fall1KAMİL YAĞCI


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
TOUR 519 TOURISM GUIDANCE AND INNOVATION MANAGEMENT 3 + 0 1 Turkish 2020-2021 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Prof. Dr. KAMİL YAĞCI kyagci@pau.edu.tr TUR A0203 %70
Goals In line with the developments in the tourism industry, this course aims to make the students to have information about innovation and its practices and management in the field of tourism guidance and to apply in a successful way, to establish an understanding about management in order to provide basis.
Content Innovation and innovation management process and its models in the field of tourism guidance, innovation strategies, innovation resources, innovation types, to apply the innovation practices in the field of tourism guidance.
Topics
WeeksTopics
1 Fundamentals of Innovation; Basic Thinking; Management of Basic Thinking; Knowledge; Type of Knowledge; Knowledge Management; Technology; Technology Management, Entrepreneurship, Entrepreneurship management, Legal structures and legal issues in entrepreneurship.
2 Case studies
3 Case studies
4 Research Development; Difference of R-D and Innovation; R-D; R-D supporters; R-D Collaborations; R & D strategy and planning methods, National and international R & D systems and policies. Management of R & D employees and efficiency. R & D collaborations between the state-business world-university. R & D performance evaluation.
5 Case studies
6 Case studies
7 Change, design, invention, innovation. Types of innovation; product, process, marketing and organizational innovations. The value of innovation for individuals, companies and countries. Relationship between innovation and development. Innovation models. System approach in innovation management; national, regional and sectoral innovation systems. Innovation strategy. Innovation management process. Intellectual property rights. Financing of innovation; local and international resources for the monetary support of innovation.
8 Case studies
9 Discussion, Presentation
10 Intro to Intellectual Property Rights; Brand; Patent; Patent Application; Patent Types; Patent Systems. (National and International Patent Systems).
11 Case studies
12 Case studies
13 Discussion, Presentation
14 Discussion, Presentation
Materials
Materials are not specified.
Resources
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam50Final Exam
Midterm Exam50Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes