1. SECOND CYCLE - MASTER'S DEGREE
  2. THE GRADUATE SCHOOL OF SOCIAL SCIENCES
  3. SPORTS MANAGEMENT DEPARTMENT
  4. 2273 SPORTS MANAGEMENT
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
SYO 503SPORTS MARKETING AND SPONSORSHIP3 + 01st Semester7,5

COURSE DESCRIPTION
Course Level Master's Degree
Course Type Compulsory
Course Objective -
Course Content -
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1-

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06
LO 001      
Sub Total      
Contribution000000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14114
Hours for off-the-classroom study (Pre-study, practice)148112
Assignments188
Mid-terms12020
Final examination12121
Presentation / Seminar Preparation21020
Total Work Load

ECTS Credit of the Course





195

7,5
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2020-2021 Fall1YETER AYTÜL DAĞLI EKMEKÇİ


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
SYO 503 SPORTS MARKETING AND SPONSORSHIP 3 + 0 1 Turkish 2020-2021 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Assoc. Prof. Dr. YETER AYTÜL DAĞLI EKMEKÇİ yaekmekci@pau.edu.tr SBF A0128 %70
Goals -
Content -
Topics
WeeksTopics
1 marketing concept
2 sport industry, sport marketing concept
3 sports marketing mission, vision, goals, strategies
4 marketing information system
5 consumer behavior
6 market segmentation and positioning
7 product
8 price
9 midterm
10 place
11 promotion
12 people
13 process
14 proof
Materials
Materials are not specified.
Resources
ResourcesResources Language
Spor Pazarlaması Metin Argan, Hakan Katırcı 2002, nobel yayıneviTürkçe
Spor pazarlaması, makale, NWSA 2010 Ekmekci R., Ekmekci A.Türkçe
sports marketing, Mullin,Hardy,suttonEnglish
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam50Final Exam
Midterm Exam50Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes