PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
PZR 508	STRATEGIC BRAND MANAGEMENT	3 + 0	2nd Semester	6

COURSE DESCRIPTION

Course Level	Master's Degree
Course Type	Elective
Course Objective	What is brand equity, brand loyalty, brand awareness, perceived quality, brand associations: the positioning decision, the measurement of brand associations, selecting, creating and maintaining associations, the name, symbol and slogan, brand extensions, branding strategies, revitalizing the brand managing brand over geographic boundaries , closing observations
Course Content	This course introduces brand equity model. Topics including brand loyalty, brand awareness, perceived quality and brand associations.
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	the concept of brand equity
2	relationship between marketing decisions and the brand equity
3	ow brand equity should be created and maintained
4	how brand equity should be managed

COURSE'S CONTRIBUTION TO PROGRAM

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	14	4	56
Assignments	2	8	16
Mid-terms	1	10	10
Final examination	1	12	12
Presentation / Seminar Preparation	2	10	20
Total Work Load ECTS Credit of the Course			156 6

COURSE DETAILS

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L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student