1. SECOND CYCLE - MASTER'S DEGREE
  2. THE GRADUATE SCHOOL OF SOCIAL SCIENCES
  3. BUSINESS MANAGEMENT DEPARTMENT
  4. 2238 MARKETING
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
PZR 502MARKETING STRATEGIES3 + 02nd Semester6

COURSE DESCRIPTION
Course Level Master's Degree
Course Type Elective
Course Objective Introduction to marketing strategies, Market Segmentation and target marketing strategies, Marketing strategies ın new markets, Marketing strategies in growing markets, Marketing strategies ın mature markets, Marketing strategies In declining markets , Marketing Mix strategies, Positioning, Growth Strategies, Competitive Strategies, Defense strategies, attack strategies
Course Content Introduction to marketing strategies, Market Segmentation and target marketing strategies, Marketing strategies ın new markets, Marketing strategies in growing markets, Marketing strategies ın mature markets, Marketing strategies In declining markets , Marketing Mix strategies, Positioning, Growth Strategies, Competitive Strategies, Defense strategies, attack strategies
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
11

COURSE'S CONTRIBUTION TO PROGRAM
Data not found.

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)14456
Assignments2816
Mid-terms11010
Final examination11212
Report / Project21020
Total Work Load

ECTS Credit of the Course





156

6
COURSE DETAILS
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L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes