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SECOND CYCLE - MASTER'S DEGREE
THE GRADUATE SCHOOL OF SOCIAL SCIENCES
BUSINESS MANAGEMENT DEPARTMENT
2232 MARKETING
Course Information
Course Learning Outcomes
Course's Contribution To Program
ECTS Workload
Course Details
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COURSE INFORMATION
Course Code
Course Title
L+P Hour
Semester
ECTS
PZR 512
TEXTILE INDUSTRY MARKETING
3 + 0
2nd Semester
7,5
COURSE DESCRIPTION
Course Level
Master's Degree
Course Type
Elective
Course Objective
Textile industry marketing fundamentals, industrial markets and consumer markets in textile industry, contract marketing approach , network structures, theories of clustering and agglomeration, the textile supply chain management, examples of textile industry in Denizli, Denizli textile industry SWOT analysis applications, marketing analysis of the textile industry in Denizli.
Course Content
1. Introduction: the concept of marketing and textile industry 2. Factors influencing textile industry decisions 3. International trade 4. Marketing strategies in textile industry 5. Product policy in textile industry 6. Distribution in textile industry 7. Pricing in textile industry 8. Promotion in textile industry
Prerequisites
No the prerequisite of lesson.
Corequisite
No the corequisite of lesson.
Mode of Delivery
Face to Face
COURSE LEARNING OUTCOMES
1
Learns the concept of textile industry
2
Can identify textile industry market environment
3
Learns to marketing management in textile industry
4
Learns how to enter foreign markets
COURSE'S CONTRIBUTION TO PROGRAM
Data not found.
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities
Quantity
Duration (Hour)
Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)
14
3
42
Hours for off-the-classroom study (Pre-study, practice)
14
4
56
Assignments
2
15
30
Mid-terms
1
17
17
Final examination
1
20
20
Report / Project
2
15
30
Total Work Load
ECTS Credit of the Course
195
7,5
COURSE DETAILS
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L+P:
Lecture and Practice
PQ:
Program Learning Outcomes
LO:
Course Learning Outcomes
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Home Page
About University
Name And Address
Acedemic Authorities
General Discription
Academic Calendar
General Admission Requirements
Recognition of Prior Learning
General Registration Procedures
ECTS Credit Allocation
Academic Guidance
Information For Students
Cost Of Living
Accommodation
Meals
Medical Facilities
Facilities for Special Needs Students
Insurance
Financial Support for Students
Student Affairs
Learning Facilities
International Programs
Language Courses
Internships
Sports Facilities and Leisure Activities
Student Associations
Practical Information for Mobile Students
Degree Programmes