Print

COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
PZR 510INTERNET MARKETING3 + 02nd Semester7,5

COURSE DESCRIPTION
Course Level Master's Degree
Course Type Elective
Course Objective Marketing tools and concepts via internet, e-commerce models, e-commerce and applications, the concepts of e-business and virtual organizations, web marketing, e-mail marketing, strategic internet marketing applications, case studies and examples.
Course Content 1. Introduction: the concept of internet marketing and e-commerce 2. Factors influencing internet marketing decisions 3. E-commerce theories 4. Internet marketing strategies 5. 4P on the internet 6. Web marketing 7. E-mail marketing 8. Decision making on the internet 9. Case studies
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Learns the concept of internet marketing
2Can identify internet marketing tools
3Learns to internet marketing management
4Learns to e-commerce applications methods

COURSE'S CONTRIBUTION TO PROGRAM
Data not found.

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)14456
Assignments21530
Mid-terms11717
Final examination12020
Report / Project21530
Total Work Load

ECTS Credit of the Course






195

7,5
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2023-2024 Spring1MUSTAFA ATAHAN YILMAZ
Details 2016-2017 Spring1SELÇUK BURAK HAŞILOĞLU
Details 2014-2015 Spring1SELÇUK BURAK HAŞILOĞLU
Details 2013-2014 Spring1SELÇUK BURAK HAŞILOĞLU


Print

Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
PZR 510 INTERNET MARKETING 3 + 0 1 Turkish 2023-2024 Spring
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Asts. Prof. Dr. MUSTAFA ATAHAN YILMAZ matahany@pau.edu.tr İİBF B0005 %
Goals Marketing tools and concepts via internet, e-commerce models, e-commerce and applications, the concepts of e-business and virtual organizations, web marketing, e-mail marketing, strategic internet marketing applications, case studies and examples.
Content 1. Introduction: the concept of internet marketing and e-commerce 2. Factors influencing internet marketing decisions 3. E-commerce theories 4. Internet marketing strategies 5. 4P on the internet 6. Web marketing 7. E-mail marketing 8. Decision making on the internet 9. Case studies
Topics
WeeksTopics
1 Introduction: the concept of internet marketing and e-commerce
2 Factors influencing internet marketing decisions
3 E-commerce theories
4 Internet marketing strategies
5 4P on the internet: price
6 4P on the internet: product
7 4P on the internet: promotion
8 4P on the internet: place
9 Web marketing
10 E-mail marketing
11 Decision making on the internet
12 Case studies
13 Case studies
14 Case studies
Materials
Materials are not specified.
Resources
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam50Final Exam
Midterm Exam50Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes