PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
PZR 503	MARKETING MANAGEMENT AND IMPLEMENTATIONS	3 + 0	1st Semester	7,5

COURSE DESCRIPTION

Course Level	Master's Degree
Course Type	Elective
Course Objective	Marketing management concept, marketing management process, marketing strategies, marketing planning and decision process, product strategies, price strategies, distribution management, promotion mix and management, organizing marketing department, auditing and controlling marketing activities and case studies
Course Content	Marketing management concept, marketing management process, marketing strategies, marketing planning and decision process, product strategies, price strategies, distribution management, promotion mix and management, organizing marketing department, auditing and controlling marketing activities and case studies
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Students prepare marketing programs for a product or service,
2	Students analyze product, price, promotion and distribution strategies applied businesses,
3	Students clear up marketing management process,
4	Students clear up marketing management process,
5	Students propose alternative marketing strategies,

COURSE'S CONTRIBUTION TO PROGRAM

Data not found.

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	14	6	84
Assignments	2	13	26
Mid-terms	1	10	10
Final examination	1	13	13
Presentation / Seminar Preparation	2	10	20
Total Work Load ECTS Credit of the Course			195 7,5

COURSE DETAILS

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L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student