Weeks | Topics |
1 |
What do you think about the most important issues in marketing? Changing competitive conditions and marketing in a changing world, literature review and case studies
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2 |
Changes in consumer trend, consumer trust issues and fear of being cheated, literature review and case studies
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3 |
The factors affecting marketing management and marketing planning decisions, big data problem in marketing and solution suggestions, literature review and case studies
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4 |
ndustrial, consumer and intermediaries' marketing problems, integration problem in distribution channels, small business’ problems opening up to global markets, literature review and case studies
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5 |
Services marketing problems, marketing issues arising from the features of the service, literature review and case studies
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6 |
Postmodern marketing and current marketing approaches, literature review and case studies
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7 |
New insights in marketing and direct marketing tools, literature review and case studies
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8 |
How can we reduce the negative effects of digital fraud?, mobile marketing, near field communication, bluetooth marketing literature review and case studies
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9 |
Social marketing, green marketing, value marketing, literature review and case studies
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10 |
Marketing through social networks, are businesses vulnerable on social media? Easily influenced audiences, fake content and offensive engagement strategies Opportunity? Or Threat?, literature review and case studies
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11 |
Brand management and the challenges in brand management, managing brand endorsement and brand hate, literature review and case studies
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12 |
Word of mouth marketing, viral marketing and mobile viral marketing, literature review and case studies
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13 |
Relationship marketing and customer relationship management, literature review and case studies
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14 |
How can we make the customer feel personal and unique? The relationship among relationship marketing, mass customization and supply chain management, literature review and case studies
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