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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
IUP 526NEW MARKETING APPROACHES3 + 02nd Semester6

COURSE DESCRIPTION
Course Level Master's Degree
Course Type Elective
Course Objective Technology changes the ways to deal with customers over time. This perpetual change must be monitored, necessary measures should be taken and new paradigms must be adopted to sustain competitive advantages. This course aims to introduce latest marketing approaches.
Course Content New marketing approaches such as; Facebook marketing, E -mail marketing, Blue-ocean marketing, Buzz marketing, Database marketing, Mass-customization
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1be able to understand the dynamism between technology and marketing
2be able to appreciate how technological advances turns into marketing opportunities
3be able to be aware that different approaches be differentiate

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04
LO 0015155
LO 0025155
LO 0033553
Sub Total1371513
Contribution4254

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)14342
Assignments6742
Mid-terms11111
Final examination11919
Total Work Load

ECTS Credit of the Course






156

6
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2009-2010 Spring1AHMET BARDAKCI


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
IUP 526 NEW MARKETING APPROACHES 3 + 0 1 Turkish 2009-2010 Spring
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Prof. Dr. AHMET BARDAKCI abardakci@pau.edu.tr Course location is not specified. %
Goals Technology changes the ways to deal with customers over time. This perpetual change must be monitored, necessary measures should be taken and new paradigms must be adopted to sustain competitive advantages. This course aims to introduce latest marketing approaches.
Content New marketing approaches such as; Facebook marketing, E -mail marketing, Blue-ocean marketing, Buzz marketing, Database marketing, Mass-customization
Topics
Materials
Materials are not specified.
Resources
Course Assessment
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes