1. SECOND CYCLE - MASTER'S DEGREE
  2. THE GRADUATE SCHOOL OF SOCIAL SCIENCES
  3. BUSINESS MANAGEMENT DEPARTMENT
  4. 2251 Production Management and Marketing(Without Thesis)
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
IUP 524INTERNET MARKETING AND E-COMMERCE3 + 02nd Semester6

COURSE DESCRIPTION
Course Level Master's Degree
Course Type Elective
Course Objective Marketing tools and concepts via internet, e-commerce models, e-commerce and applications, the concepts of e-business and virtual organizations, web marketing, e-mail marketing, strategic internet marketing applications, case studies and examples.
Course Content 1. Introduction: the concept of internet marketing and e-commerce 2. Factors influencing internet marketing decisions 3. E-commerce theories 4. Internet marketing strategies 5. 4P on the internet 6. Web marketing 7. E-mail marketing 8. Decision making on the internet 9. Case studies
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Learns the concept of internet marketing
2Can identify internet marketing tools
3Learns to internet marketing management
4Learns to e-commerce applications methods

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04
LO 0012334
LO 0022344
LO 0033244
LO 0045343
Sub Total12111515
Contribution3344

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)14342
Assignments5630
Mid-terms11111
Final examination11515
Presentation / Seminar Preparation2816
Total Work Load

ECTS Credit of the Course





156

6
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2009-2010 Spring1SELÇUK BURAK HAŞILOĞLU


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
IUP 524 INTERNET MARKETING AND E-COMMERCE 3 + 0 1 Turkish 2009-2010 Spring
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Prof. Dr. SELÇUK BURAK HAŞILOĞLU hasiloglu@pau.edu.tr Course location is not specified. %
Goals Marketing tools and concepts via internet, e-commerce models, e-commerce and applications, the concepts of e-business and virtual organizations, web marketing, e-mail marketing, strategic internet marketing applications, case studies and examples.
Content 1. Introduction: the concept of internet marketing and e-commerce 2. Factors influencing internet marketing decisions 3. E-commerce theories 4. Internet marketing strategies 5. 4P on the internet 6. Web marketing 7. E-mail marketing 8. Decision making on the internet 9. Case studies
Topics
Materials
Materials are not specified.
Resources
Course Assessment
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes