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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
IUP 507MARKETING STRATEGIES3 + 01st Semester6

COURSE DESCRIPTION
Course Level Master's Degree
Course Type Elective
Course Objective The purpose of this course is to ensure student learning and the implementation of marketing strategies and tactics in detail to give the ability, to teach the importance of competitive strategies in today's conditions.
Course Content Introduction to marketing strategies, Market Segmentation and target marketing strategies, Marketing strategies ın new markets, Marketing strategies in growing markets, Marketing strategies ın mature markets, Marketing strategies In declining markets , Marketing Mix strategies, Positioning, Growth Strategies, Competitive Strategies, Defense strategies, attack strategies
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Learns marketing goals and strategies
2Learns marketing planning
3Learns the Target market selection and target market strategies
4Learns Competitive analysis and competitive strategies

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04
LO 0015354
LO 0025255
LO 0035543
LO 0045554
Sub Total20151916
Contribution5454

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)14342
Assignments21020
Final examination12020
Presentation / Seminar Preparation21632
Total Work Load

ECTS Credit of the Course






156

6
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2010-2011 Fall1DUYGU KOÇOĞLU
Details 2009-2010 Fall1DUYGU KOÇOĞLU


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
IUP 507 MARKETING STRATEGIES 3 + 0 1 Turkish 2010-2011 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Prof. Dr. DUYGU KOÇOĞLU dkocoglu@pau.edu.tr Course location is not specified. %
Goals The purpose of this course is to ensure student learning and the implementation of marketing strategies and tactics in detail to give the ability, to teach the importance of competitive strategies in today's conditions.
Content Introduction to marketing strategies, Market Segmentation and target marketing strategies, Marketing strategies ın new markets, Marketing strategies in growing markets, Marketing strategies ın mature markets, Marketing strategies In declining markets , Marketing Mix strategies, Positioning, Growth Strategies, Competitive Strategies, Defense strategies, attack strategies
Topics
WeeksTopics
1 Introduction to marketing strategies
2 Pazar Bölümlendirme ve hedef Pazar stratejileri
3 Marketing strategies ın new markets
4 Marketing strategies in growing markets
5 Marketing strategies ın mature markets
6 Marketing strategies In declining markets
7 Case study
8 Marketing Mix strategies
9 Positioning
10 Growth Strategies
11 Competitive Strategies
12 Defense strategies
13 Attack strategies
14 Case study
Materials
Materials are not specified.
Resources
ResourcesResources Language
Ömer Torlak, Remzi Altunışık,Türkçe
O. C. Ferrell ,Michael Hartline,Marketing Strategy Türkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes