Weeks | Topics |
1 |
Decision making in marketing and marketing management process and case studies
|
2 |
Product, product life cycles, new product development process, packaging, brands and case studies
|
3 |
Price and pricing methods and case studies
|
4 |
Price strategies and elasticity in price decision and case studies
|
5 |
Promotion and marketing communication and case studies
|
6 |
Personnel selling and sales management process and case studies
|
7 |
Body language in personal selling, personal selling process and sales promotion and case studies
|
8 |
Advertising and public relations and case studies
|
9 |
Direct marketing and direct marketing tools and case studies
|
10 |
E-commerce and internet marketing and case studies
|
11 |
Distribution channels and physical distribution and case studies
|
12 |
Organizing marketing department and case studies
|
13 |
Auditing marketing activities and case studies
|
14 |
Case studies and discussion
|