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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
IUP 503MARKETING MANAGEMENT3 + 01st Semester6

COURSE DESCRIPTION
Course Level Master's Degree
Course Type Elective
Course Objective The main objectives of this course are to provide the student the basic tools to analyze and understand the marketing management phenomena, introduce students to the concepts, analysis, and activities that comprise marketing management, provide practice in assessing and solving marketing problems, get skills in applying the analytical concepts and tools of marketing to such decisions as products, pricing, distribution, and promotion. The course uses lectures and case discussions, student presentations, and a long final examination to achieve these objectives.
Course Content Marketing management concept, marketing management process, marketing strategies, marketing planning and decision process, product strategies, price strategies, distribution management, promotion mix and management, organizing marketing department, auditing and controlling marketing activities and case studies
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Students prepare marketing programs for a product or service,
2Students analyze product, price, promotion and distribution strategies applied businesses,
3Students take decisions about product, price, promotion and distribution,
4Students clear up marketing management process,
5Students propose alternative marketing strategies,

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04
LO 0015455
LO 0025553
LO 0035453
LO 0045354
LO 0055334
Sub Total25192319
Contribution5454

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)14342
Assignments21428
Final examination12424
Presentation / Seminar Preparation21020
Total Work Load

ECTS Credit of the Course






156

6
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2010-2011 Fall1SÜLEYMAN BARUTÇU
Details 2009-2010 Fall1SÜLEYMAN BARUTÇU


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
IUP 503 MARKETING MANAGEMENT 3 + 0 1 Turkish 2010-2011 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Prof. Dr. SÜLEYMAN BARUTÇU sbarutcu@pau.edu.tr Course location is not specified. %
Goals The main objectives of this course are to provide the student the basic tools to analyze and understand the marketing management phenomena, introduce students to the concepts, analysis, and activities that comprise marketing management, provide practice in assessing and solving marketing problems, get skills in applying the analytical concepts and tools of marketing to such decisions as products, pricing, distribution, and promotion. The course uses lectures and case discussions, student presentations, and a long final examination to achieve these objectives.
Content Marketing management concept, marketing management process, marketing strategies, marketing planning and decision process, product strategies, price strategies, distribution management, promotion mix and management, organizing marketing department, auditing and controlling marketing activities and case studies
Topics
WeeksTopics
1 Decision making in marketing and marketing management process and case studies
2 Product, product life cycles, new product development process, packaging, brands and case studies
3 Price and pricing methods and case studies
4 Price strategies and elasticity in price decision and case studies
5 Promotion and marketing communication and case studies
6 Personnel selling and sales management process and case studies
7 Body language in personal selling, personal selling process and sales promotion and case studies
8 Advertising and public relations and case studies
9 Direct marketing and direct marketing tools and case studies
10 E-commerce and internet marketing and case studies
11 Distribution channels and physical distribution and case studies
12 Organizing marketing department and case studies
13 Auditing marketing activities and case studies
14 Case studies and discussion
Materials
Materials are not specified.
Resources
ResourcesResources Language
Kotler, P. (2010) Marketing Management. Analysis, Planning, Implementation and Control,Prentice Hall, New Jersey, USAEnglish
Tek, Ö.B., Özgül, E. (2005) Modern Pazarlama ilkeleri Uygulamalı Yönetimsel Yaklaşım, Birleşik Matbaacılık, İzmirTürkçe
İslamoğlu, H. (2008) Pazarlama Yönetimi, Beta Yayınevi, İstanbulTürkçe
MakalelerTürkçe
MakalelerEnglish
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam50Final Exam
Homework40Homework
Attendance to Lesson10Attendance to Lesson
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes