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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
YIS 505MARKETING STRATEGY3 + 01st Semester6

COURSE DESCRIPTION
Course Level Master's Degree
Course Type Elective
Course Objective The purpose of this course is learning the role of marketing in an organization's effectiveness and ethical issues and international considerations in current marketing
Course Content The role of marketing in an organization's effectiveness; strategic decisions and analysis at the corporate, market and business unit levels that are necessary in matching company resources with market opportunity; the marketing mix decisions in terms of product offering, pricing, promotion programs and distribution channels; analysis of the marketing environment, consumer behavior, marketing organization and control, as well as specific marketing tools such as targeting, forecasting and research; ethical issues and international considerations in current marketing.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1The role of marketing in an organization's effectiveness; strategic decisions and analysis at the corporate, market and business unit levels that are necessary in matching company resources with market opportunity;
2the marketing mix decisions in terms of product offering, pricing, promotion programs and distribution channels
3analysis of the marketing environment, consumer behavior, marketing organization and control, as well as specific marketing tools such as targeting, forecasting and research; ethical issues and international considerations in current marketing

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05
LO 00154545
LO 00254545
LO 00355454
Sub Total1513141314
Contribution54545

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)13565
Hours for off-the-classroom study (Pre-study, practice)13226
Mid-terms13452
Final examination11313
Total Work Load

ECTS Credit of the Course






156

6
COURSE DETAILS
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L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes