PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
IUP 508	STRATEGIC MARKETING MANAGEMENT	3 + 0	2nd Semester	6

COURSE DESCRIPTION

Course Level	Master's Degree
Course Type	Elective
Course Objective	The aim of the course examines in detail the basic stages of strategic marketing planning and student learning is to provide practical
Course Content	Marketing Planing, Strategy Identification, Developing Goals, The Mission Statement, Market Environment, Situation Analysis, Portfolio Analysis, Marketing Strategy, Marketing Evaluation and Control
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Learns marketing goals and strategies
2	Learns. strategic marketing planning
3	Learns the Target market selection and target market strategies
4	Learns Business portfolio analysis

COURSE'S CONTRIBUTION TO PROGRAM

	PO 01	PO 02	PO 03	PO 04	PO 05
LO 001	4	4	4	4	4
LO 002	5	5	5	5	5
LO 003	4	4	4	4	4
LO 004	5	5	5	5	5
Sub Total	18	18	18	18	18
Contribution	5	5	5	5	5

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	13	5	65
Hours for off-the-classroom study (Pre-study, practice)	13	2	26
Mid-terms	13	4	52
Final examination	1	13	13
Total Work Load ECTS Credit of the Course			156 6

COURSE DETAILS

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L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student