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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
PZR 508STRATEGIC BRAND MANAGEMENT3 + 02nd Semester6

COURSE DESCRIPTION
Course Level Master's Degree
Course Type Elective
Course Objective What is brand equity, brand loyalty, brand awareness, perceived quality, brand associations: the positioning decision, the measurement of brand associations, selecting, creating and maintaining associations, the name, symbol and slogan, brand extensions, branding strategies, revitalizing the brand managing brand over geographic boundaries , closing observations
Course Content This course introduces brand equity model. Topics including brand loyalty, brand awareness, perceived quality and brand associations.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1the concept of brand equity
2relationship between marketing decisions and the brand equity
3ow brand equity should be created and maintained
4how brand equity should be managed

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05
LO 001     
LO 002     
LO 003     
LO 004     
Sub Total     
Contribution00000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)13565
Hours for off-the-classroom study (Pre-study, practice)13226
Mid-terms13452
Final examination11313
Total Work Load

ECTS Credit of the Course






156

6
COURSE DETAILS
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L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes