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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
PZR 502MARKETING STRATEGIES3 + 02nd Semester6

COURSE DESCRIPTION
Course Level Master's Degree
Course Type Elective
Course Objective Introduction to marketing strategies, Market Segmentation and target marketing strategies, Marketing strategies ın new markets, Marketing strategies in growing markets, Marketing strategies ın mature markets, Marketing strategies In declining markets , Marketing Mix strategies, Positioning, Growth Strategies, Competitive Strategies, Defense strategies, attack strategies
Course Content Introduction to marketing strategies, Market Segmentation and target marketing strategies, Marketing strategies ın new markets, Marketing strategies in growing markets, Marketing strategies ın mature markets, Marketing strategies In declining markets , Marketing Mix strategies, Positioning, Growth Strategies, Competitive Strategies, Defense strategies, attack strategies
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
11

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05
LO 00155555
Sub Total55555
Contribution55555

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)13565
Hours for off-the-classroom study (Pre-study, practice)13226
Mid-terms13452
Final examination11313
Total Work Load

ECTS Credit of the Course






156

6
COURSE DETAILS
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L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes