1. SECOND CYCLE - MASTER'S DEGREE
  2. THE GRADUATE SCHOOL OF SOCIAL SCIENCES
  3. ECONOMICS DEPARTMENT
  4. 2204 ECONOMICS
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
PZR 514TOURISM MARKETING MANAGEMENT3 + 01st Semester6

COURSE DESCRIPTION
Course Level Master's Degree
Course Type Elective
Course Objective Understanding the hospitality and tourism marketing process, developing hospitality and tourism marketing strategies, developing the hospitality and tourism marketing mix, and managing hospitality and tourism marketing
Course Content Understanding the hospitality and tourism marketing process, developing hospitality and tourism marketing strategies, developing the hospitality and tourism marketing mix, and managing hospitality and tourism marketing
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1 Prepare tourism services marketing program
2Manage tourism services marketing program

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05
LO 00155555
LO 00244444
Sub Total99999
Contribution55555

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)13565
Hours for off-the-classroom study (Pre-study, practice)13226
Mid-terms13452
Final examination11313
Total Work Load

ECTS Credit of the Course





156

6
COURSE DETAILS
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L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes