PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
PZR 505	NEW MARKETING APPROACHES	3 + 0	1st Semester	6

COURSE DESCRIPTION

Course Level	Master's Degree
Course Type	Elective
Course Objective	To analyze new marketing approaches.
Course Content	Mobile Marketing, new marketing approaches such as; Facebook marketing, E -mail marketing, Blue-ocean marketing, Buzz marketing, Database marketing, Mass-customization
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	To adapt new marketing techniques to market goods and services

COURSE'S CONTRIBUTION TO PROGRAM

	PO 01	PO 02	PO 03	PO 04	PO 05
LO 001	4	4	4	4	4
Sub Total	4	4	4	4	4
Contribution	4	4	4	4	4

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	13	5	65
Hours for off-the-classroom study (Pre-study, practice)	13	2	26
Mid-terms	13	4	52
Final examination	1	13	13
Total Work Load ECTS Credit of the Course			156 6

COURSE DETAILS

Select Year

This course is not available in selected semester.

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student